Owner of Putneyred, Former Head of Event Services for London 2012, Former Director of Customer Service for Virgin Atlantic Airways & Former Head of HR for British Airways
Linda Moir’s Biography:
Linda Moir is a respected leader in customer service and people management, best known for shaping some of the UK’s most memorable service experiences. As the owner of Putneyred since 2013, she has advised organisations on how to create extraordinary customer and employee experiences. Drawing on more than 25 years in senior leadership roles across aviation and major events, Linda helps businesses align culture, service, and performance. Her practical approach combines strategic insight with first-hand experience of leading large, complex teams in high-pressure environments.
Before founding Putneyred, Linda played a pivotal role as Head of Event Services (Staffing) for the London 2012 Olympic and Paralympic Games. She was part of the senior team that planned and delivered front-of-house operations for 9.5 million spectators. Linda designed and led the Event Services organisation, managing 200 staff, 15,000 volunteer Games Makers, and 6,500 contractors. Her work defined the welcoming, inclusive atmosphere that became a hallmark of London 2012, earning widespread recognition for its seamless service and human warmth.
Earlier in her career, Linda was Director of Customer Service for Virgin Atlantic Airways, recruited by Sir Richard Branson to lead 5,500 Cabin Crew and 500 inflight beauty therapists. She worked closely with the Virgin board to develop and deliver a distinctive service strategy, refreshing recruitment and training to foster the airline’s signature style of customer engagement. Under her leadership, Virgin Atlantic strengthened its reputation for fun, innovative, and attentive service, winning multiple awards for onboard experience.
Linda began her career at British Airtours before moving through several senior roles at British Airways, including Head of Heathrow Customer Service and Head of HR. She spearheaded the company-wide culture change programme “Putting People First Again”, reaching 25,000 frontline employees. Later, as Interim HR Director for NATS, she guided organisational change in a highly technical, safety-critical environment. Across every role, Linda has championed the idea that great service starts with great people, inspiring teams to deliver with confidence, care, and pride.
Why Hire Linda Moir?
Linda Moir is hired as a keynote speaker for her unmatched insight into building customer-focused cultures that drive both satisfaction and performance. Drawing on decades of experience leading world-class service teams at Virgin Atlantic and the London 2012 Olympic and Paralympic Games, she shows organisations how to turn customer service into a genuine competitive advantage. Her talks blend leadership lessons with real-world examples, offering practical steps for transforming employee engagement and delivering consistently exceptional experiences. Linda’s warm, engaging style resonates with audiences across industries, from hospitality and retail to professional services.
As a consultant and conference speaker, Linda helps businesses understand that great service begins within their own culture. She explores how to align values, behaviours, and systems so employees can thrive and customers feel valued. Her presentations reveal how meaningful change benefits both the business and its people, leaving audiences motivated to act. Trusted by leading brands such as Benefit Cosmetics, The Law Society, and Markel, Linda’s sessions are known for being insightful, inspiring, and full of practical takeaways that teams can apply immediately to raise their service standards and strengthen their brand reputation.
Linda Moir’s Career Highlights:
Here are some of the key milestones that have defined Linda Moir’s inspirational career:
- 2025 – Selected as a speaker for the “Elevate Your Business in Wrexham 2025” conference, bringing her expertise in customer experience and service transformation to entrepreneurs and business leaders at the event.
- 2014 – Founded Disruptive HR to help organisations modernise their people strategies with fresh, practical approaches
- 2014 – Became Director of Firehouse Productions Ltd, creating award-winning live and digital brand experiences
- 2009 – Appointed HR Director at the BBC, leading major cultural and structural transformation across the organisation
- 2012 – Delivered the people strategy for BBC North, the new London newsroom, and the BBC’s 2012 Olympic coverage, achieving a 20% cost reduction and a 30% cut in management numbers
- 2008 – Joined Eversheds as HR Director, leading a firm-wide restructure and embedding a new people strategy
- 2004 – Promoted to Group HR Director at Serco, overseeing global HR operations in 30+ countries and introducing new executive remuneration frameworks
- 1999 – Appointed HR Director of Serco Rail, developing and delivering the company’s HR strategy
- Published – Authored the bestselling books HR Disrupted and The HR Change Toolkit, establishing herself as a leading voice in modern HR
Videos
Linda Moir’s Official Keynote Speaking Videos & Showreel:
Testimonials
“Linda’s keynote on “The Customer Experience” was truly enlightening. Her session was the highlight of the day for many, challenging our preconceptions and encouraging us to celebrate the positives. Linda’s emphasis on being brilliant at the basics to create memorable moments was impactful. Her engaging delivery empowered our team and resonated deeply, especially the idea that it’s ‘cool to be positive.’ The session provided great insights into other industries and job roles, fueling our thinking for communication positioning from both a team and guest perspective. Linda’s talk was excellent and perfectly positioned. It inspired us to engage our teams better and think of new ways to get them on board with marketing actions. Overall, Linda’s keynote linked the emotional connection to ‘Memorable Moments’ and highlighted the power of getting those elements right. It was an excellent session that has left a lasting impression on how we approach customer experience.” – Justin, Operational Excellence Manager, Mitchells & Butlers
“We recently hired Linda Moir as a professional speaker for our event, and we couldn’t be more pleased with the experience. Linda was highly engaged and delivered an exceptional session tailored perfectly to our requirements. The presentation was well received by our audience, and we were able to create high-quality content as a result.” – Nicola, Marketing Manager, Markel
“Our event went really well, thanks. Linda Moir delivered a great session and has received glowing feedback. You at Champions were very easy to work with. You responded quickly, facilitated the meeting with Linda, which was really helpful, and all around made the whole process very simple. Thanks very much!” – Siobhan, Project Manager (Events & Training), English UK Ltd
“Linda did an amazing job for us yesterday. Everyone was buzzing for the rest of the day and evening. Her story had such an impact and the key messages have made it into everyone’s presentations today without any instruction. We are super delighted and I think having an external speaker will be a key feature I am sure of for any future conferences. Thank you again.” – Benefit Cosmetics
Topics
Linda Moir’s Official Keynote Topics:
- How Organisations Can Drive Outstanding Service Through People
- Driving High Levels of Customer Service
How Much Does Linda Moir Cost to Hire?
How Much Does it Cost to Hire Linda Moir?
The cost of hiring Linda Moir depends on factors such as your event requirements, whether it’s in-person or virtual, and any travel or accommodation needs. To receive an accurate quote, contact a London Keynote Speakers Agency booking agent for expert guidance.