Bernie De Souza

International Sales & Communication Coach & St. James’s Place Wealth Management Senior Partner

Bernie De Souza’s Biography:

Bernie De Souza is an international keynote speaker, executive coach and bestselling author, recognised for his work in communication, influence and business growth. He is a leading authority on helping professionals gain more clients with confidence and clarity and is known for delivering over 1,000 keynote addresses across more than 50 countries. His most notable achievement is building a global reputation for teaching simple, repeatable techniques that help people secure appointments, close deals and strengthen client relationships without pressure or hard selling.

Bernie began his career in the Royal Air Force as a Physical Training Instructor, an experience that shaped his discipline, focus and performance mindset. He later moved into the commercial world as Sales Director for Global Training, leading a team of more than 60 sales managers and developing the coaching approach he continues to use today. In 1989 he founded Bernie De Souza Coaching, offering executive coaching, communication training and business development programmes that have since reached thousands of professionals across multiple industries. His work expanded further when he became an Associate Partner at St James’s Place Wealth Management, providing strategic financial guidance while continuing to refine his influence and communication methods.

Over the last three decades Bernie has become a familiar name on international stages, working alongside global figures including Robert Kiyosaki, Les Brown and Alan Pease. He has coached Olympians such as Linford Christie and Daley Thompson, supported major financial institutions and delivered keynote sessions to legal firms, accountants, wealth managers and corporate leaders. His bestselling books, including ‘‘Stop Selling and Get Clients’’, have helped thousands of readers master essential client acquisition skills. In 2025 he continued to grow his global presence through new workshops and widely read thought pieces on business performance, including his 2025 insights into daily productivity and influence.

Why Hire Bernie De Souza?

Organisations hire Bernie De Souza because he gives audiences skills they can use instantly. His sessions focus on client acquisition, communication, subconscious influence, rapport building and high performance in demanding work environments. These topics matter because professionals often excel at their technical roles yet struggle to communicate value or secure consistent new business. Bernie closes that gap. His practical teaching style, real examples and plain speaking give teams the confidence to approach prospects, the language to hold better conversations and the tools to increase results immediately. He leaves audiences equipped, motivated and ready to take action.

Bernie De Souza’s Career Highlights:

Below showcases Bernie De Souza’s career in sales and communication:

• 2025 – Published the blog ‘What Can We Do in Just 15 Minutes a Day’
• 1998 – Became Associate Partner at St. James’s Place Wealth Management (formerly J. Rothschild Assurance)
• 1989 – Founded Bernie De Souza Coaching
• 1989 – Appointed Sales Director at Global Training, leading a sales force of more than 60 managers
• 1984 – Began career as a Physical Training Instructor in the Royal Air Force