Jonas Kjellberg

Co-Creator of Skype, Founder & Chairman of NORNORM, Digital Transformation Speaker & Venture Investor

Jonas Kjellberg’s Biography:

Jonas Kjellberg is a globally respected entrepreneur, investor and keynote speaker, best known as a Co-Creator of Skype and Founder and Chairman of NORNORM. He is recognised for building, scaling and advising some of Europe’s most influential technology businesses, and for translating complex growth challenges into practical leadership lessons. As a speaker, Jonas brings credibility earned through experience, including his role as Managing Director of Skype, where he helped shape one of the world’s most disruptive communication platforms and led the sales organisation responsible for over 90% of the company’s revenue.

Jonas’ career began with a strong technical and commercial foundation, studying mechanical engineering at KTH Royal Institute of Technology before completing a master’s degree in industrial marketing at Uppsala University. These early years shaped his ability to bridge product, sales and strategy, a recurring theme in his work. He went on to found and lead multiple telecoms and digital ventures, including Founder and Managing Director of Campuz Mobile, which was later acquired by Vodafone, and Founder of Mobyson. These formative experiences gave Jonas first-hand insight into entrepreneurship under pressure, scaling with limited resources, and building teams capable of executing ambitious ideas.

His breakthrough came with Skype, where Jonas worked alongside Janus Friis and Niklas Zennström as part of the founding leadership team. As Managing Director of Skype and later VP of Global Sales, he helped transform a simple peer-to-peer product into a global telecoms disruptor. Following Skype, Jonas became a key figure in Europe’s venture and investment ecosystem. As Head of Online Investments at Investment AB Kinnevik, he sat on the executive committee and helped deploy more than €700 million into high-growth digital businesses including Zalando, Rocket Internet and HelloFresh. He later served as Head of Nordic at BCG Digital Ventures and Senior Advisor at Boston Consulting Group, supporting corporates and founders navigating digital transformation and innovation.

Why Hire Jonas Kjellberg?

Today, Jonas Kjellberg is focused on building the next generation of sustainable businesses. As Founder and Chairman of NORNORM, backed by IKEA, he is leading one of Europe’s fastest-growing circular economy companies, redefining how organisations furnish and adapt their workplaces. Alongside his business leadership, Jonas is a respected author and educator, co-authoring the influential book ‘Gear Up’, used at Stanford University and Stockholm School of Economics, where he continues to lecture on entrepreneurship and sales culture. Organisations hire Jonas because he speaks from lived experience, covering topics such as entrepreneurship, digital transformation, sales strategy and circular business models. His keynotes offer clarity, energy and practical insight, making him a compelling choice for leaders facing growth, disruption and change.

Jonas Kjellberg’s Career Highlights:

Here are some of the key milestones that define Jonas Kjellberg’s technology career:

• 2025 – Led NORNORM operating across 15+ European markets
• 2023 – NORNORM named TechArena Growth Company of the Year
• 2021 – Concluded role as Senior Advisor at Boston Consulting Group
• 2020 – Appointed Founder Chairman of the Board at NORNORM
• 2015 – Became Head of Nordic at BCG Digital Ventures
• 2014 – Co-author of ‘Gear Up: Test Your Business Model Potential and Plan Your Path to Success’
• 2008 – Co-Founder of Player.IO
• 2004 – Managing Director of Skype