Sir Clive Woodward

Sir Clive Woodward is one of the most respected figures in international sport, best known as the Head Coach who led England’s men’s rugby team to their historic 2003 Rugby World Cup victory. A visionary leader, he transformed English rugby through innovation, discipline, and an unrelenting focus on high performance. His philosophy of “Teamship,” combined with his pioneering concept of TCUP (Thinking Correctly Under Pressure), redefined elite coaching and leadership, influencing not only sport but also business and organisational culture worldwide.

Before his illustrious coaching career, Clive earned 21 caps playing for England and represented the British and Irish Lions. After retiring from professional rugby, he transitioned into business, working in management before returning to sport to lead England’s national team in 1997. His analytical approach and commitment to marginal gains culminated in England’s World Cup triumph six years later, earning him the title of IRB International Coach of the Year and a knighthood for services to rugby.

Following his success with England, Clive applied his expertise across multiple disciplines. He served as Performance Director of Southampton Football Club and Director of Elite Performance for the British Olympic Association, where he played a key role in preparing Team GB for the 2008 Beijing Olympics. His leadership extended beyond coaching, taking on roles as Non-Executive Director at Leicester Tigers and Honorary President of the Wooden Spoon Society. In addition, he was inducted into the IRB Hall of Fame in 2011, cementing his place among rugby’s greats.

Alongside his sporting achievements, Clive is a celebrated author and commentator. His bestselling books ‘Winning!‘ and ‘How to Win: Rugby Leadership From Twickenham to Tokyo’ share his practical insights on leadership, teamwork, and peak performance. A regular pundit for ITV Sport, he continues to inspire audiences worldwide with his clear vision of how preparation, innovation, and mindset drive success both on and off the field.

Sir Clive Woodward is a world-class keynote speaker who delivers transformative insights on leadership, teamwork, and creating high-performance environments. His speaking topics include The DNA of a Champion, Building a Winning Culture, Relentless Learning, Thinking Correctly Under Pressure (TCUP), and more. Drawing from his experience leading England to World Cup victory and working with Olympic athletes, he equips audiences with the tools to lead effectively under pressure, foster innovation, and sustain excellence. His sessions are engaging, motivational, and tailored to help individuals and organisations perform at their absolute best.

Here are some of the key milestones that define Clive Woodward’s extraordinary career throughout rugby:

  • 2025 – Sir Clive Woodward delivered a guest lecture titled DNA of a Champion at Queen Anne’s School
  • 2023 – Starred on The Accelerating Excellence Podcast with James King, discussing leadership and peak performance.
  • 2011 – Inducted into the IRB Hall of Fame in recognition of his contribution to international rugby.
  • 2008 – Served as Deputy Chef de Mission for Team GB at the Beijing Olympic Games.
  • 2007 – Appointed Non-Executive Director on the Board of Leicester Tigers.
  • 2006 – Became Director of Elite Performance for the British Olympic Association.
  • 2005 – Served as Performance Director for Southampton Football Club.
  • 2005 – Coached the British & Irish Lions Tour to New Zealand.
  • 2004 – Published his autobiography Winning! and received an Honorary Doctor of Technology from Loughborough University.
  • 2003 – Led England to Rugby World Cup victory and was named IRB International Coach of the Year.
  • 1997 – Appointed Head Coach of the England Men’s National Rugby Union Team.
  • 1980 – Represented England as an international rugby player, achieving 21 caps for his country.

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Sir Clive Woodward