Jo Malone CBE

Founder of Leading Fragrance Brand Jo Malone London, Author of ‘Jo Malone: My Story’ & Founder of Jo Loves & Jo Vodka

Jo Malone’s CBE Biography:

Jo Malone CBE is a captivating and inspiring speaker known for her warmth, honesty, and storytelling. Her natural charisma and down-to-earth approach make audiences feel deeply engaged. Jo’s talks blend humour with humility, offering deeply personal insights into creativity, resilience, and entrepreneurship. Whether addressing global business leaders or emerging entrepreneurs, she has a rare ability to connect with every listener, leaving them energised and motivated to pursue their passions with authenticity.

Jo began her career as a facial therapist in London, mixing fragrances in her kitchen for her clients. Her natural flair for scent soon evolved into something much bigger. In 1990, she founded Jo Malone London, a brand that would become synonymous with luxury fragrance and timeless elegance. Her creative instinct and innovative product designs quickly captured the public’s imagination, leading to the brand’s remarkable rise in the beauty industry.

Today, Jo continues to shape the global fragrance and branding landscape. After selling Jo Malone London to Estée Lauder in 1999 and serving as Creative Director, she went on to establish Jo Loves in 2011 — a reflection of her passion for creativity and storytelling through scent. Beyond fragrance, she founded Jo Malone CBE Creative Consultancy in 2023, advising brands on innovation and authenticity, and launched Jo Vodka in 2025, expanding her creative vision even further.

Among her many achievements, Jo has been appointed both MBE and CBE for her services to business and the beauty industry. She is the author of ‘Jo Malone: My Story’ and was inducted into the World Retail Congress Hall of Fame. Her continued success stands as a testament to her resilience, creativity, and unwavering belief in the power of imagination.

Why Hire Jo Malone?

Jo Malone is an in-demand speaker whose authenticity, creativity, and life story inspire audiences worldwide. Her journey from a small London kitchen to founding two globally recognised brands — Jo Malone London and Jo Loves — captivates listeners and offers a powerful message about passion, perseverance, and innovation. Through her BBC Maestro course on “Building a Successful Brand” and numerous international appearances, Jo has become a respected authority on entrepreneurship and brand storytelling. Her ability to share both the highs and the challenges of her career makes her talks deeply relatable and profoundly motivating.

Organisations hire Jo because she brings more than business expertise — she brings humanity and heart. Her presentations combine humour, humility, and honesty, leaving audiences energised and equipped with practical insights they can apply to their own journeys. Whether speaking to global corporations, creative industries, or entrepreneurial audiences, Jo connects on an emotional level, encouraging people to embrace authenticity and think differently about success. Her words linger long after the event, inspiring lasting change and renewed creativity in all who hear her speak.

Jo Malone’s Career Highlights:

Here are some of the key milestones that define Jo Malone’s influential career:

• 2025 – Founded Jo Vodka, expanding her creative ventures beyond fragrance and into lifestyle branding.
• 2024 – Launched the BBC Maestro course on “Building a Successful Brand,” sharing her expertise with aspiring entrepreneurs.
• 2023 – Founded Jo Malone CBE Creative Consultancy, advising global companies on innovation, authenticity, and brand storytelling.
• 2018 – Appointed CBE for Services to the British Economy and the GREAT British Campaign, recognising her contribution to British enterprise.
• 2016 – Inducted into the Hall of Fame at the World Retail Congress in Dubai for her outstanding impact on global retail.
• 2016 – Published Jo Malone: My Story, an autobiography detailing her personal and professional journey.
• 2013 – Opened the first Jo Loves store on Elizabeth Street, Belgravia, marking her return to the fragrance world.
• 2011 – Founded Jo Loves, a new fragrance brand inspired by her passion and creativity.
• 2008 – Appointed MBE for Services to the Beauty Industry, acknowledging her influence on British beauty and retail.
• 1990 – Founded Jo Malone London, introducing a new era of luxury, minimalist fragrance design.