Britain’s First Female Fast-Jet Pilot, Trustee of Ripples Charity, Ambassador of Global Angels, Former Director of People & Organisation & Director of Global Transformative Leadership for PwC
Dr Jo Salter MBE’s Biography:
Dr Jo Salter MBE made history as Britain’s first female fast jet pilot. Joining the Royal Air Force at 18, she began her studies at the Royal Military College of Science with ambitions of becoming an engineering officer. When RAF policy changed to allow women to pilot jet aircraft, Jo seized the opportunity and earned her wings in 1992. By the end of that year, she had completed her fast jet training and went on to fly the Panavia Tornado as a Flight Lieutenant with the iconic 617 Squadron. Her achievement broke barriers and inspired women across aviation and beyond. Alongside her operational flying, she guided Air Cadets at RAF Benson, helping to shape the next generation of aviators.
After leaving the RAF, Jo channelled her military discipline and leadership into business and technology. She held senior positions at NetConnect, Automated Power Exchange, and later founded Saltin Ltd, where she advised on organisational performance and transformation. Her ability to lead under pressure and think strategically paved the way for her move into global consulting. In 2015, Jo joined PwC as Director of People & Organisation, marking the beginning of a distinguished career within the firm that would span roles in technology, strategy, and leadership.
At PwC, Jo rose through multiple director-level positions, including Chief of Staff to the Head of Technology & Investments, Director of Risk Technology Strategy, and Director of Global Transformative Leadership. She also completed a short-term assignment in PwC Australia before taking up her post as GenAI Director in 2024. Across these roles, she has helped shape the firm’s global digital strategy, embedding artificial intelligence and innovation into business transformation. Her work continues to bridge people, technology, and purpose, guiding leaders through change with clarity and empathy.
Beyond her corporate achievements, Jo is a Trustee of the Ripples Charity and The Royal Air Force Club, a Global Ambassador for Global Angels, and author of Energize and Energy: 52 Ways to Fire Up Your Life and Become an Energy Angel. Whether flying fighter jets or advising Fortune 500 leaders, Jo’s career has been defined by courage, curiosity, and a commitment to helping others reach their full potential.
Why Hire Jo Salter?
Dr Jo Salter MBE is a dynamic keynote speaker whose extraordinary career spans aviation, leadership, and innovation. As Britain’s first female fast jet pilot and PwC’s GenAI Director, she brings unique insight into navigating disruption, driving transformation, and leading under pressure. Trusted by global organisations including Deutsche Bank, EDF Energy, Wells Fargo, and the Ministry of Defence, Jo tailors her talks to inspire confidence and clarity in complex environments. Drawing on her experiences in both the RAF and business, she delivers powerful sessions on transformation, changing mindsets, and empowering female leadership, combining personal stories with practical lessons for success.
With deep expertise in Generative AI, Jo helps audiences understand how to use technology responsibly and effectively to shape the future of work. Her knowledge of inclusive leadership and high-performing teams resonates with leaders seeking to build resilient, forward-thinking organisations. Whether speaking at conferences, workshops, or panel discussions, Jo captivates audiences with her warmth, authenticity, and strategic insight—leaving them motivated to embrace change and lead with purpose.
Jo Salter’s Career Highlights:
Below are some of Dr Jo Salter MBE’s most notable career milestones, showcasing her trailblazing journey across aviation, business, and technology.
- 2025 – Attended The Honourable Company of Air Pilots’ Trophies and Awards Banquet
- 2024 – Appointed GenAI Director at PwC
- 2022 – Awarded an Honorary Doctorate by Bournemouth University
- 2021 – Appointed Director of Global Transformative Leadership at PwC
- 2021 – Became Trustee of the Ripples Charity
- 2020 – Became Director of Risk Technology Strategy for PwC
- 2018 – Promoted to Director, Chief of Staff to the Head of Technology & Investments at PwC
- 2015 – Appointed Director of People & Organisation at PwC
- 2006 – Served as a pilot for the 6 Air Experience Flight at RAF Benson
- 1994 – Became a Flight Lieutenant of the 617 Squadron, flying the Panavia Tornado
- 1992 – Earned her RAF wings, becoming Britain’s first female fast jet pilot
Videos
Dr Jo Salter MBE’s Official Keynote Speaking Videos & Showreel:
Testimonials
“On behalf of the North West Construction Hub, we would like to extend our deepest thanks to Dr Jo Salter for joining us as a speaker at the NWCH Client Engagement Event. Jo’s insights, energy, and authenticity captivated the room. She brought a powerful perspective on leadership, resilience, and purpose, reminding us all of the importance of driving positive change not just within our organisations, but across the communities we serve. Her story and message resonated deeply with our audience, and her presence helped make the event truly memorable. Thank you for inspiring us to think bigger, lead with courage, and continue pushing boundaries across the North West. We are incredibly grateful for your time and contribution, and we hope to work with you again in the future.” – Rachel, Framework Manager, North West Construction Hub
“Jo Salter was nothing short of phenomenal. She was entertaining, funny, and down to earth, while also deeply inspiring and relatable. Her stories were captivating, at times emotional, and always full of wisdom. She left us laughing, reflecting, and truly uplifted. Many said she was their favourite speaker of the day; Jo is a force of nature, and her keynote was an unforgettable highlight.” – Jas, Events and Partnerships Lead, Weareverve
“Jo delivered an exceptional speech. She was engaging throughout and successfully addressed our serious subject matter of Safety while weaving in her wit and great sense of humour throughout her presentation. Jo brought a great level of energy to the room and presented to over 700 colleagues in person and virtually. Our colleagues described Jo’s speech as ‘inspiring,’ ‘interesting’ and ‘exceptional’. Due to Jo’s versatility and range, I would recommend Jo for any event, from something with a more series subject matter, to a light hearted or inspirational topic. She was professional throughout and her wealth of knowledge and skills made for an engaging and exciting speech. Thank you Jo.” – Charlotte, Communications Specialist, AngloAmerican
“I just wanted to say a quick BIG thank you a note for both Tim and Jo on their respective sessions yesterday. Please can you send over our overwhelming thanks and our teams really loved their insights and perspectives. It was amazing!” Charlene Oke, Director, LexisNexis Risk Solutions
“Jo was outstanding in terms of personality and professionalism. She arrived on time, was very courteous, and handled the rehearsals wonderfully.” – King.com
“Please pass onto Jo with our deep and sincere thanks for the generosity of her time, guidance and mostly her warm and amazingly inspiring presence. To say she was awesome is an understatement.” – Shadi, Director of Marketing, UnitedLex
“It was a pleasure to host Dr Jo Salter MBE on the first day of our National Women’s Day celebration. We held activities and events across the week, and the feedback from attendees was overwhelmingly positive. Jo’s engaging style and humour kept the audience captivated, making the time pass quickly as she shared her inspiring journey. She spoke with refreshing openness, providing insights and experiences that many found both inspiring and thought-provoking. Jo’s ability to connect with the audience, even over Teams, left us feeling motivated to reflect on our own paths. Following the event, we received many messages expressing appreciation for inviting Jo to speak. Her story resonated with many and sparked meaningful discussions afterwards. Jo was a great choice for our celebration, and we truly appreciate her contribution. Her talk was the highlight of the event, and we would welcome the chance to have her speak again in the future.” – Sarah, Internal Communications Manager, Knauf
“It was a fantastic session that the whole team really benefitted from. Jo’s stories were so inspiring and a perfect fit for our event.” – Lauren, People Manager, DHL
“I have to say though, the feedback I had from everybody I spoke to about you was phenomenal. So many lovely comments about your story, the way you delivered it, and how relatable and inspiring you were. Genuinely, I don’t ever think I’ve had such universally proactive positive feedback on a speaker for as long as I can remember – so thank you for being brilliant.” – Jon
“We’ve had amazing feedback on her talk already.” – Emma, Tenzing
Topics
Dr Jo Salter MBE’s Official Keynote Topics:
- Disruption & Transformation
- Adopting a Change Mindset
- Generative AI
- How to Empower Female Leadership in the Workplace
- How to Build High-Performing Teams
- The Art of Inclusive Leadership
How Much Does Dr Jo Salter MBE Cost To Hire?
How Much Does it Cost to Hire Dr Jo Salter MBE?
The cost of hiring Dr Jo Salter MBE depends on factors such as your event requirements, whether it’s in-person or virtual, and any travel or accommodation needs. To receive an accurate quote, contact a London Keynote Speakers Agency booking agent for expert guidance.