Justine Roberts

Co-Founder of Mumsnet, Listed in The Guardian’s Power 100 & Named By The BBC Radio 4’s Woman’s Hour as The Seventh Most Powerful Woman In The UK

Justine Roberts’s Biography:

Justine Roberts is the co-founder and CEO of Mumsnet, the UK’s most influential online network for parents, reaching around 14 million unique visitors each month. A pioneering digital entrepreneur, Justine has shaped national conversations on parenting, politics, consumer rights and social issues for over two decades. Her work has positioned her as a powerful voice on community building, brand trust and the influence of online platforms, making her a highly respected keynote speaker on leadership, media, technology and modern consumer engagement.

Justine began her career in journalism and media, working as a financial journalist before moving into consultancy and communications. Her professional background in media, strategy and consumer insight gave her a strong foundation in understanding audiences and shaping narratives. This experience proved invaluable when she identified the need for an honest, supportive online space for parents, which led to the creation of Mumsnet in 2000.

As CEO, Justine has grown Mumsnet from a small start-up into one of the UK’s most trusted and commercially successful digital communities. Under her leadership, the platform has become a major force in public discourse, influencing brands, policymakers and national media. She has overseen the evolution of Mumsnet into a business that balances commercial success with strong editorial values, community moderation and social impact, navigating the complex challenges of digital responsibility and online safety.

Alongside her business leadership, Justine is a prominent advocate for women in entrepreneurship and for responsible digital dialogue. She has been listed in The Guardian’s Power 100 and, together with Mumsnet co-founder Carrie Longton, was named by BBC Radio 4’s Woman’s Hour as one of the most powerful women in the UK. She is regularly invited to contribute to discussions on the future of online communities, the power of consumer voice and how organisations can engage audiences with authenticity and integrity.

Why Hire Justine Roberts?

Justine is hired as a speaker for her unique perspective at the intersection of digital communities, leadership and social influence. As the co-founder of one of the UK’s most powerful online platforms, she offers rare insight into how trust, transparency and authentic engagement drive both business success and cultural impact. Her talks explore how organisations can build meaningful communities, respond to public voice and lead responsibly in the digital age.

Her contribution to business and the UK economy has been formally recognised with a CBE, underscoring the scale of her impact. Drawing on her experience navigating media scrutiny, political influence and rapid technological change, Justine delivers thoughtful, strategic keynotes that resonate with leaders, marketers and policymakers alike.

Justine Roberts’s Career Highlights:

Here are some of the key milestones that define Justine Roberts’s inspirational career:

• 2025 – Led the launch of Rage Against the Screen, a major Mumsnet campaign and podcast series addressing children’s digital safety, tech use and the impact of social media on families.
• 2017 – Appointed Commander of the Order of the British Empire (CBE) for services to the economy.
• 2015 – Listed among the 500 Most Influential CEOs in the World by Richtopia.
• 2013 – Named the seventh most powerful woman in the UK by BBC Radio 4’s Woman’s Hour, alongside Mumsnet co-founder Carrie Longton.
• 2011 – Launched Gransnet, a sister platform to Mumsnet aimed at the over-50s community.
• 2011 – Hosted high-profile political webchats with senior UK party leaders, cementing Mumsnet’s role in national political conversation.
• 2010 – Featured in The Guardian’s Power 100 list, recognising her influence in media and business.
• 2010 – Marked Mumsnet’s tenth anniversary with a major event attended by leading political and business figures.
• 2009 – Established Mumsnet as a key civic platform through live Q&A sessions with UK government ministers.
• 2000 – Co-founded Mumsnet, building it into the UK’s leading online network for parents.