Ken Segall

Apple’s Former Creative Director Who Was Responsible For Putting The ‘i’ In ‘iMac’, Chief Creative Officer at Enfatico & Bestselling Author of ‘Insanely Simple: The Obsession That Drives Apple’s Success’

Ken Segall’s Biography:

Ken Segall is one of the most influential creative minds in modern branding, best known for his pivotal role in helping transform Apple into one of the world’s most recognisable brands. As a former Creative Director at Apple, Ken worked closely with Steve Jobs during the company’s resurgence in the late 1990s, developing the legendary Think Different campaign and creating the iconic “i” naming convention that became synonymous with products such as the iMac, iPod and iPhone. Having spoken at more than 100 events worldwide, Ken is highly sought after for his insights into branding, innovation, leadership and simplicity in business.

Ken’s career spans some of the world’s most respected organisations. Before becoming a trusted creative partner to Steve Jobs, he held senior creative positions working with brands including NeXT, Intel, Dell and IBM. His expertise in branding, strategy and creative development has enabled him to advise global organisations on how to simplify complex ideas and create memorable customer experiences. In 2008, he was appointed Chief Creative Officer at Enfatico, where he led international creative initiatives for major clients. Today, he continues to consult directly with businesses and agencies on branding, product naming and strategic communications.

A published author, Ken has written the bestselling books ‘Insanely Simple: The Obsession That Drives Apple’s Success’ and ‘Think Simple: How Smart Leaders Defeat Complexity’. His thought leadership has earned widespread recognition across the business community, while his work continues to influence marketers, executives and entrepreneurs around the world. Through his writing, he shares valuable lessons from his years working alongside some of the most innovative leaders in business.

Alongside his consulting work, Ken has served as an Advisor for Doshisha Business School since 2012 and as an Adjunct Professor at Deakin University Business School since 2017. His unique blend of creative expertise, leadership experience and firsthand knowledge of Apple’s transformation allows him to deliver compelling presentations that help organisations embrace innovation, strengthen their brands and unlock sustainable growth.

Why Hire Ken Segall?

Ken Segall is hired to help organisations understand the power of simplicity, innovation and effective branding. Drawing on his experience working directly with Steve Jobs and helping shape Apple’s historic comeback, he offers practical lessons on leadership, marketing and customer engagement. Ken is also the speaker behind the TEDx talk ‘The Simplicity Principle’, in which he explores how reducing complexity can unlock greater creativity, stronger customer connections and improved business performance. Having delivered keynote presentations at prestigious events including the World Intelligent Manufacturing Summit, Nordic Business Forum and World Business Forum, he provides audiences with rare behind-the-scenes insights into one of the greatest business success stories of modern times. His presentations inspire organisations to simplify complexity and drive meaningful results.

Ken Segall’s Career Highlights:

Here are some of the key milestones that define Ken Segall’s remarkable career:

  • 2017 – Appointed Adjunct Professor at Deakin University Business School, sharing his expertise with future business leaders.
  • 2012 – Became an Advisor for Doshisha Business School, supporting executive education and leadership development.
  • 2012 – Published ‘Insanely Simple: The Obsession That Drives Apple’s Success’, revealing the principles behind Apple’s culture of innovation.
  • 2008 – Appointed Chief Creative Officer at Enfatico, leading international creative campaigns for global brands.
  • 2000s – Consulted for leading organisations including Deloitte, Dell, Accenture, Intel, IKEA and Nationwide Insurance.
  • 1998 – Helped develop Apple’s iconic Think Different campaign during the company’s historic turnaround.
  • 1998 – Created the revolutionary “i” branding concept that became central to Apple’s product identity.
  • 1990s – Served as Creative Director at Apple, working closely with Steve Jobs on brand strategy and communications.
  • 1980s–1990s – Held senior creative leadership roles working with organisations including Next, Intel, Dell and IBM.

“Ken’s talk was seen to be very engaging by the team and you could see them coming back to what they said in our roundtables so he had an effect for sure.” – Sinead, L’Oreal

“Ken was brilliant!! All worked splendidly.” – Frank, PR Director Duracell Europe & Africa, Sustainability Leader, Duracell

“Thank you to Champions for helping us organise Ken as a speaker to our EMEA Management Committee – it was something very different to what we usually do and Champions helped with the short timeline and understanding our needs from the start. Ken was a great hit with the team and will be a talking point for some time to come!” – Sinead, L’Oreal

“Just wanted to drop you  a note  to say thank you very much for organising such a brilliant morning  yesterday –  Ken was hugely   insightful, great venue and a very pleasant morning indeed.” – Jessica, Executive PA, Home House

“He was so interesting and fantastic stories!!” – Lanra, News Productions 

“Another enjoyable and interesting event.” – Jodie, GLOBAL PE ALLIANCE

“The talk with Ken went extremely well. Our audience enjoyed Ken’s talk on the Power of Simplicity and also engaged with him during the Q&A session online. He’s a seasoned keynote speaker that was very personable and the audience really appreciated his anecdote about working with Steve Jobs and at Apple.” – Ira, Just Eat