Ron Kaufman

Ron Kaufman is a globally recognised customer experience keynote speaker, business educator and CEO of Uplifting Service, based in Singapore. Ranked among the world’s leading service experts, Ron is best known as the New York Times bestselling author of ‘Uplifting Service’ and for helping organisations build stronger service cultures that improve customer loyalty, employee engagement and business performance.

Ron’s early career was shaped by education, sport and international collaboration. After attending Staples High School, he studied International Political History at Brown University, where he became the Co-Founder and Captain of the Brown University Ultimate Frisbee Team. This experience gave Ron an early understanding of leadership, shared purpose and positive team culture. He later founded Discovering the World, a global tournament, festival and community events organisation that took flying disc sports across Europe, China, India, Russia and the United States. Through this work, Ron became known for using sport as a bridge between cultures, building relationships through play, teamwork and mutual respect.

In 1990, Ron moved to Singapore to work with Singapore Airlines and the Government of Singapore on the creation of a national service quality training organisation. He became Director of Customised Service Training at the Service Quality Centre, designing programmes for major companies, public bodies and international clients. Ron later created the Uplifting Service methodology, a practical model for improving service performance across every level of an organisation. As Founder and CEO of Uplifting Service, he has worked with global brands including Microsoft, Coca-Cola, HP, Singapore Airlines, Xerox, Nokia, Marina Bay Sands, Changi Airport Group and LUX Resorts*. His expertise has also earned major recognition, including being ranked the #1 Customer Service Expert in the World by Global Gurus, receiving the Asia Professional Speakers Lifetime Achievement Award and being inducted into the Ultimate Frisbee Hall of Fame.

As a keynote speaker, Ron is hired by organisations that want to inspire lasting change in how their people lead, serve and create value. His presentations are energetic, practical and tailored to each audience, making complex ideas about service culture easy to understand and apply. Ron speaks on customer experience, service leadership, employee engagement, brand differentiation, internal service excellence and building high-performance cultures. These topics are vital for businesses that want to retain loyal customers, motivate their teams and stand out in competitive markets. For event organisers seeking a proven business and motivational speaker with global credibility, Ron delivers insight, warmth and actionable strategies that audiences can use immediately.

Here are some of the key milestones that define Ron Kaufman’s remarkable career:

  • 2025 – Headlined ‘The Future of Service Excellence’ global conference in Bucharest
  • 2022 – Uplifting Service ranked #1 Training by Global Gurus
  • 2020 – Uplifting Service ranked #1 Customer Service Development Program in the world
  • 2018 – Ranked #1 Customer Service Guru by Global Gurus
  • 2016 – Received the Asia Professional Speakers Lifetime Achievement Award
  • 2014 – Inducted into the Ultimate Frisbee Hall of Fame
  • 2012 – Published New York Times bestseller ‘Uplifting Service’
  • 1994 – Created the Uplifting Service model
  • 1990 – Moved to Singapore to support national service quality training
  • 1976 – Founded Discovering the World