Head of Brand Strategy and Brand Management at Lufthansa Group, Former Director of Global Brand Development at LEGO & Panel Judge At The Remarkable Marketing Awards
Sara Riis-Carstensen’s Biography:
Sara Riis-Carstensen is an international brand strategist and marketing leader who most recently served as Head of Brand Strategy and Brand Management at Lufthansa Group and currently contributes to the industry as a panel member for the Remarkable Marketing Awards. She is widely hired as a London keynote speaker because of her rare combination of global brand leadership experience and practical insight, having shaped iconic brands such as Lego, De Beers, Zurich Insurance and Lufthansa. Her talks draw on nearly two decades of senior-level work in brand transformation, customer-centric marketing and organisational storytelling, making her a sought-after voice for companies navigating growth, repositioning and global competition.
Sara began her education in London with a BSc in International Marketing from Regent’s University London, followed by a BSc in Business Administration and Organisational Communication and an MSc in Marketing Communications Management from Copenhagen Business School. Her early career blended luxury fashion, events and brand coordination roles, including working as a Press Assistant at Giorgio Armani in London and holding marketing and media positions at Farnborough Airshow, Mindstorm Interactive Surface Solutions and Carlsberg.
Why Hire Sara Riis-Carstensen?
Sara Riis-Carstensen is frequently hired as a London keynote speaker because she brings a rare, boardroom-level perspective on how brand strategy drives business transformation across complex, global organisations. Having held senior global brand leadership roles including Senior Marketing Manager, Global Brand Development at Lego, Director of Global Brand Development at Lego, Head of Global Marketing at The De Beers Group, Associate Partner at Vivaldi, and Executive Advisor for Zurich Insurance, she has guided executive teams through positioning challenges, mergers, portfolio architecture and customer-experience redesign. Her talks resonate with audiences because she understands the realities of multinational headquarters, stakeholder-heavy environments and culturally diverse markets, offering practical frameworks leaders can apply immediately.
Event organisers also seek her out for her ability to connect creativity with commercial impact. She has advised C-suite leaders in highly regulated industries, worked on brand transformation in heritage-led sectors, and helped global teams align marketing, product and corporate strategy into one clear narrative. That combination of strategic depth and hands-on execution experience allows her to speak credibly to both marketers and senior executives, whether the topic is brand-led growth, customer trust, or leading change across international teams.
Beyond her corporate roles, Sara is known for her perspective on leadership and organisational culture. Drawing on years of experience working across Scandinavia, continental Europe and the UK, she speaks about building high-performing global teams, balancing local relevance with global consistency, and embedding purpose into brand strategy without losing commercial focus. Her keynote sessions are valued for being insightful yet practical, shaped by real-world decision-making at the highest levels of international business.
Sara Riis-Carstensen’s Career Highlights:
Here are some of the key milestones that define Sara Riis-Carstensen’s impressive career:
- 2024 – Serving on the panel for the Remarkable Marketing Awards
- 2023 – Head of Brand Strategy and Brand Management at Lufthansa Group
- 2019 – Executive Advisor for Zurich Insurance
- 2019 – Associate Partner at Vivaldi
- 2018 – Head of Global Marketing at The De Beers Group
- 2016 – Director of Global Brand Development at Lego
- 2013 – Senior Marketing Manager, Global Brand Development at Lego
- 2008 – Company Branding Coordinator for Carlsberg
- 2008 – Marketing Assistant at Mindstorm Interactive Surface Solutions
- 2008 – Media Coordinator at Farnborough Airshow
Videos
Sara Riis-Carstensen’s Official Keynote Speaking Videos & Showreel:
Testimonials
“Sara’s presentation gave me a glimpse into the best in-class brand strategy development. This was an excellent presentation that gave me a lot to think about in the way we approach brand building strategically and creatively”. – General Manager, Burberry
“Building on her extensive knowledge, Sara provided a wealth of real-life examples and stories, which all served as inspiration to consider branding in a new way”. – VP Marketing, Coca-Cola
“Sara was incredible! I could listen to her for hours and enjoy every electrifying, mind-blowing minute”. – Creative Strategist, Meta
Speaking Topics
Sara Riis-Carstensen’s Official Keynote Topics:
- Decoding Premium: Navigating the Future of Luxury Brands
- Unveiling the Blueprint: Building Global Power Brands
- Mindset to Be Disruptive
- Standing Out in Sameness
- Authenticity in the Age of AI
- Building a Brand. Brick by Brick
How Much Sara Riis-Carstensen Cost to Hire?
How Much Does it Cost to Hire Sara Riis-Carstensen?
The cost of hiring Sara Riis-Carstensen depends on your event format, audience size, location and duration. For a tailored quote and expert guidance, please contact a London Keynote Speakers Agency booking agent.