Lindsay Herbert

Lindsay Herbert is an internationally recognised innovation leader, author and technology strategist, best known as the author of the acclaimed business book ‘Digital Transformation: Build Your Organization’s Future for the Innovation Age’. Lindsay has helped some of the world’s largest organisations navigate complex digital transformation challenges and unlock new opportunities through innovation as an IBM Inventor and Chief Innovation Officer for IBM Garage. Her expertise in emerging technologies, organisational change and customer-centric innovation has made her a highly sought-after keynote speaker, delivering practical insights on how businesses can thrive in an increasingly digital world.

Lindsay’s career began in 2004 as a Digital Leader and Change Agent for Western Economic Diversification Canada, where she developed expertise in digital strategy and organisational transformation. She later joined Precedent, progressing through senior leadership positions including Senior Strategist, Head of Digital Marketing and ultimately Global Head of Digital. In 2015, she joined IBM as a Senior Technical Leader and Digital Transformation Subject Matter Expert for IBM iX, helping organisations harness technology to drive business growth. Her leadership and innovative thinking led to her appointment as Global Chief Innovation Officer for IBM Garage in 2020.

In addition to her corporate achievements, Lindsay is an accomplished author whose book ‘Digital Transformation’ has received international praise for its practical approach to innovation and business change. As an IBM Inventor, she has contributed to groundbreaking technological developments, including the IBM Instant Checkout solution, which gained international media attention through coverage on BBC World News and BBC Click. Earning widespread recognition across the technology and business sectors, she was named one of BIMA’s 100 Entrepreneurs and Visionaries.

Beyond her work in technology, Lindsay plays an influential role in shaping innovation across industries. She serves as Chair of the BIMA Technology Council and was appointed Governor of the Museum of London by the Mayor of London, Sadiq Khan, helping guide the institution’s own digital transformation journey. Combining technical expertise with strategic vision, Lindsay is widely respected for making complex innovation concepts accessible and actionable for audiences worldwide.

Lindsay Herbert is hired as a speaker for her unique ability to translate complex digital transformation and innovation challenges into practical, business-focused strategies. Drawing on her experience leading innovation programmes for global organisations, she delivers engaging keynote presentations that help audiences understand emerging technologies, customer experience innovation and organisational change. Her combination of hands-on invention, executive leadership and governance experience enables her to provide valuable insights for leaders seeking to build future-ready organisations. Lindsay’s presentations are informative, inspiring and grounded in real-world business transformation success.

Here are some of the key milestones that define Lindsay Herbert’s remarkable career:

  • 2020 – Appointed Global Chief Innovation Officer for IBM Garage, leading innovation initiatives and transformation programmes worldwide.
  • 2019 – Named one of BIMA’s 100 Entrepreneurs and Visionaries in recognition of her impact on the innovation sector.
  • 2019 – Served as Innovation Leader for IBM while also acting as Co-Chair of BIMA and Governor of the Museum of London.
  • 2017 – Published the internationally acclaimed book ‘Digital Transformation: Build Your Organization’s Future for the Innovation Age’.
  • 2017 – Recognised as an IBM Inventor, contributing to innovative technology solutions and intellectual property development.
  • 2015 – Joined IBM iX as Senior Technical Leader and Digital Transformation Subject Matter Expert.
  • 2013 – Promoted to Global Head of Digital at Precedent, overseeing digital strategy and innovation projects.
  • 2011 – Appointed Head of Digital Marketing for Precedent, leading digital growth and customer engagement initiatives.
  • 2008 – Served as Senior Strategist for Precedent, developing digital transformation and business strategies for clients.
  • 2004 – Began her career as a Digital Leader and Change Agent for Western Economic Diversification Canada, driving digital innovation and organisational change.