easyJet’s First Marketing Director, MBA Lecturer at Imperial College Business School, Author of ‘easyJet Rising’ & Repeatedly Ranked on the UK Marketing Power List as One of the Country’s Most Influential Marketers
Tony Anderson’s Biography:
Tony Anderson is one of the United Kingdom’s most influential marketing pioneers, best known for helping to build easyJet into one of the world’s most recognised low cost airline brands. As employee number three and easyJet’s first Marketing Director, Tony played a central role in transforming a small start up airline into a disruptive force that changed the aviation industry forever. His innovative approach to branding, customer acquisition and low cost marketing has made him a highly respected figure in business and entrepreneurship. Drawing on decades of experience at the forefront of brand building, innovation and business growth, Tony is hired as a keynote speaker to share practical lessons on disruption, leadership and creating iconic brands in competitive markets.
Tony joined easyJet in 1995 as its first ever Marketing Director, working directly alongside founder Sir Stelios Haji-Ioannou during the airline’s formative years. He was responsible for launching and establishing the distinctive marketing strategies that helped the company challenge traditional airlines and rapidly gain market share. His success at easyJet led to a wider role within easyGroup, where he became Marketing Director in 2000 and helped develop the branding and growth strategies behind the organisation’s expanding portfolio of businesses. Beyond his commercial achievements, Tony has also contributed to the next generation of business leaders through academia, joining the faculty of Imperial College Business School in 2011 to lecture on global marketing and MBA programmes. In 2017, he was rehired by Sir Stelios Haji-Ioannou as a core brand consultant for easyGroup, reinforcing his reputation as one of the architects of the easy brand’s enduring success.
Tony’s achievements have been recognised throughout the marketing industry. He has been repeatedly ranked on the UK Marketing Power List as one of the country’s most influential marketers, recognised for pioneering the promotion of low cost airlines and reshaping how brands communicate value to consumers. His expertise is regularly sought by business audiences interested in entrepreneurship, marketing innovation, brand differentiation and business transformation. Through speaking engagements, interviews and industry appearances, he provides rare insight into the growth of one of Europe’s most successful entrepreneurial ventures.
Why Hire Tony Anderson?
In addition to his corporate and academic work, Tony is the author of the book ‘easyJet Rising’, published in 2019. The book offers a first hand account of the creation and growth of easyJet, providing valuable lessons on leadership, disruption and brand building. As a keynote speaker, Tony combines compelling stories from the front line of one of Britain’s greatest business success stories with actionable strategies that organisations can apply immediately. His unique perspective, proven track record and engaging presentation style make him an outstanding choice for conferences, leadership events and business audiences seeking inspiration and practical insights.
Tony Anderson’s Career Highlights:
Here are some of the key milestones that define Tony Anderson’s remarkable career:
- 2024 – Published “Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era”
- 2021 – Published “The Amazon Way: Amazon’s 14 Leadership Principles”
- 2019 – Published “Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader”
- 2019 – Appointed as Advisor to the CEO at Vxtra Health
- 2019 – Joined the Board of Advisors at Modjoul
- 2019 – Joined the Board of Advisors at TERBINE
- 2018 – Appointed Managing Partner at Rossman Partners
- 2018 – Named to the Board of Advisors at Supply Clinic
- 2018 – Took on the role of Innovation Advisor at T-Mobile
- 2016 – Published “The Amazon Way on IoT: 10 Principles for Every Leader from the World’s Leading Internet of Things Strategies”
Testimonials
“Tony Anderson delivers a fascinating behind the scenes account of helping to build easyJet from a start up airline into one of the world’s most recognisable brands, sharing powerful lessons on disruption, marketing and entrepreneurial growth. Combining real world experience, engaging storytelling and practical business insights, he inspires audiences to think differently about innovation, branding and achieving success in highly competitive markets.” – David Simms
Speaking Topics
Tony Anderson’s Official Keynote Topics:
- What can your company learn from the airline revolution?
- Ancillary revenue
- What lies behind the enduring success of easyJet?
- Yield management
- Challenger marketing
- Where is the aviation industry headed next?
How Much Does Tony Anderson Cost to Hire?
How Much Does it Cost to Hire Tony Anderson?
Tony Anderson’s speaking fees typically reflect their exceptional career and international demand. Engagements vary depending on location, format, and duration; keynote appearances, conferences, and international events may command higher fees due to travel and preparation requirements.