Team Principal & CEO Of The Mercedes-AMG Petronas F1 Team, Executive Fellow of Harvard Business School & Winner of the Dubai 24 Hours
Toto Wolff’s Biography:
Toto Wolff is one of the most successful and respected leaders in motorsport history. As Team Principal, CEO, and Co-Owner of the Mercedes-AMG Petronas Formula One Team, he has built one of the most dominant dynasties in Formula 1 history, guiding Mercedes to eight consecutive Constructors’ Championships and multiple Drivers’ Championships with legends such as Lewis Hamilton. Known for his strategic insight, calm authority, and relentless drive for excellence, Toto is a compelling speaker who shares lessons on leadership, high performance, and resilience under pressure.
Wolff’s journey began behind the wheel, competing in the Austrian and German Formula Ford Championships before achieving victory in the 1994 Nürburgring 24 Hours. His passion for motorsport soon evolved into an equally impressive business career. He founded investment firms Marchfifteen and Marchsixteen, developing a reputation for identifying high-growth opportunities, particularly in technology and motorsport ventures. His transition from driver to team investor, and later to senior leadership within Formula One, showcased his rare blend of technical understanding and business acumen.
After joining the Williams F1 Board in 2009 and becoming Executive Director in 2012, Toto moved to Mercedes in 2013, where his leadership transformed the team into an unprecedented force. Under his stewardship, Mercedes captured numerous titles, cementing its place as a benchmark in modern Formula 1. Beyond the racetrack, he has served as Vice Chairman of the Mary Bendet Foundation and has been recognised for his contribution to sport and leadership with awards such as the John Bolster Award at the Autosport Awards.
Today, Toto continues to shape the future of high-performance organisations, combining his motorsport expertise with a broader focus on innovation, leadership, and sustainable excellence. As an Executive Fellow at Harvard Business School and an Associate Fellow at Oxford’s Saïd Business School, he shares his philosophy on teamship, adaptability, and the mindset needed to win — not just in sport, but in business and life.
Why Hire Toto Wolff?
Toto Wolff is an extraordinary speaker whose insights bridge elite sport, leadership, and business transformation. Drawing from his record-breaking career leading Mercedes to eight consecutive Constructors’ Championships, he offers audiences an unparalleled look at what it takes to build and sustain world-class teams. His talks explore themes such as high-performance culture, resilience through adversity, emotional intelligence in leadership, and decision-making under pressure.
Having been awarded an Honorary Doctorate from Cranfield University, Toto blends his academic insight with the realities of running one of the most demanding operations in sport. His appearances, including The Path with Ryan Roslansky, have further demonstrated his authenticity, clarity, and strategic brilliance — making him a powerful voice for organisations striving to elevate performance, collaboration, and innovation.
Toto Wolff’s Career Highlights:
Here are some of the key milestones that define Toto Wolff’s extraordinary career:
- 2025 – Received the Special Award at the 2025 NIKI Awards in Vienna, recognising his outstanding contributions to motorsport.
- 2023 – Signed a three-year contract extension as Team Principal and CEO of the Mercedes-AMG Petronas Formula One Team
- 2022 – Named Executive Fellow at Harvard Business School for excellence in leadership and management
- 2021 – Awarded an Honorary Doctorate from Cranfield University for Services to Motorsport
- 2021 – Appointed Associate Fellow at the University of Oxford’s Saïd Business School
- 2021 – Guided Mercedes to its eighth consecutive Constructors’ Championship title
- 2020 – Led Mercedes to a seventh consecutive Drivers’ and Constructors’ Championship double
- 2018 – Received the John Bolster Award at the Autosport Awards for outstanding technical achievement
- 2013 – Appointed Head of Mercedes-Benz Motorsport and Executive Director of Mercedes-AMG Petronas F1 Team
- 2004 – Founded Marchsixteen Investments, specialising in strategic investments in technology and motorsport
- 1998 – Founded Marchfifteen Investments, focusing on venture capital and private equity across Europe
- 1994 – Won his class at the Nürburgring 24 Hours endurance race
Videos
Toto Wolff’s Official Keynote Speaking Videos & Showreel:
Testimonials
“We welcomed Toto as the keynote speaker at our virtual global Managing Director strategy event. The brief was around building sustainable performance and the culture needed to support this. Toto took the time to meet with us well ahead of the event itself and we spent an hour discussing the background, our needs and the various relevant topic areas. It was clear that Toto had already taken time to look into our organisation, history and strategy. We were impressed with how well this was understood and also how strong links were made to the Mercedes F1 team experience, development and culture building over time. In terms of the event, Toto engaged in a “fireside chat” for 30 minutes which flowed very well, with a clear spontaneous feel, as opposed to something that was stage-managed. Toto took the questions very much in his stride and provided clear responses, drawing on examples, which resonated well with the audience. We were delighted with Toto’s contribution and approach and would highly recommend him for similar events.” – Moses, Swiss Reinsurance Company Ltd
“Thank you for securing us Toto and Susie Wolff for our SLM 2021 event this year. I thought the combination worked really well having them both together, and would recommend that to your other clients. I received many remarks from event attendees about how ‘on message’ they both were on the themes of leadership and culture, which was a big focus of our event this year. It was a real event highlight. In terms of official post-event reporting, 62.5% found their session excellent and 35% found it good (1 person found it average but perhaps he/she was a Red Bull fan)” – Tetra Pak
Topics
Toto Wolff’s Official Keynote Topics:
- High-Performance Leadership
- Teamwork
- Resillience
- Motorsports
- Business Management
- Risk Management
How Much Does Toto Wolff Cost to Hire?
How Much Does it Cost to Hire Toto Wolff?
The cost of hiring Toto Wolff depends on factors such as your event requirements, whether it’s in-person or virtual, and any travel or accommodation needs. To receive an accurate quote, contact a London Keynote Speakers Agency booking agent for expert guidance.