Simon Sinek

Founder of The Optimism Company, Founder of The Curve, Named The Best Motivational Speaker in the World by Global Burus & Bestselling Author of “Start With Why” & “The Infinite Game”

Simon Sinek’s Biography:

Simon Sinek is one of the world’s most influential thinkers on leadership, purpose and organisational culture. As the founder of The Optimism Company and The Curve, he has dedicated his career to helping individuals and organisations build environments where people thrive. Known globally as the mind behind the concept of ‘Why’, Simon’s work has shaped how leaders inspire action, communicate vision and create lasting impact. His bestselling books and global appearances have positioned him as a defining voice in modern leadership.

Simon’s early career focused on branding and communication, where he first observed the patterns that differentiated good leaders from exceptional ones. These insights evolved into his groundbreaking framework centred on discovering and articulating purpose. In 2009, he published “Start With Why“, which went on to sell over one million copies in the United States alone and became a global bestseller. His influence grew further with the publication of “Leaders Eat Last”, “Together Is Better”, “Find Your Why” and “The Infinite Game“, each reinforcing his reputation for turning complex behavioural science into accessible leadership tools.

Today Simon continues his work as an author, speaker and leadership educator. He is an adjunct staff member of the RAND Corporation, contributes to global leadership discussions and collaborates with major organisations such as Ernst and Young on purpose-driven leadership initiatives. His widely listened-to podcast A Little Bit of Optimism opens conversations on connection, trust and human behaviour, while his ideas continue to influence leaders in government, business and the armed forces.

Alongside his writing and teaching, Simon supports institutions such as the United Nations Global Compact Conference, the US Government and leaders within the United States armed forces. His clarity and optimism, combined with the accessibility of his frameworks, have made him a trusted guide for leaders and organisations around the world.

Why Hire Simon Sinek?

Simon Sinek is a compelling and transformative speaker whose TED Talks have influenced millions and reshaped global thinking on leadership. His signature talk “Why Great Leaders Inspire Action” became one of the most-watched TED Talks of all time, while follow-up talks such as “Why Good Leaders Make You Feel Safe” and “Start With Why” continue to inspire audiences with their clarity, simplicity and emotional impact.

These talks form the foundation of his live presentations, where he helps organisations understand purpose, build trust and create cultures where people feel valued and motivated. With an engaging, warm and practical speaking style, Simon is an exceptional choice for leadership events, cultural transformation programmes and any organisation looking to inspire meaningful, long-term change.

Ben Simon Sinek’s Career Highlights:

Below showcases Simon Sinek’s career throughout business and writing:

• 2025 – Spoke at the Nordic Business Forum 2025 in Helsinki, one of the world’s premier leadership and business events.
• 2021 – Named the best motivational speaker in the world by Global Gurus.
• 2020 – Launched the podcast A Little Bit of Optimism, sharing leadership and purpose insights.
• 2010 – Delivered the TED Talk “Why Great Leaders Inspire Action”, which became the second most-watched TED Talk of all time.
• Multiple years – Ranked on the Thinkers50 list for influential contributions to leadership thinking.
• 2009 – Released the bestseller Start With Why, which sold over one million copies in the United States alone.