Sanjeevan Bala

Sanjeevan Bala is a seasoned data and artificial intelligence leader with a global reputation for driving innovation and growth. As Group Chief Data & AI Officer at ITV, he leads strategic transformations that leverage data and AI to enhance how content is produced, promoted, distributed and monetised. His voice carries weight with boards and CEOs because he delivers practical insight and measurable outcomes, turning complex technology into real business value. He is also an international keynote speaker who brings these experiences to life for audiences.

He began his career after earning a BSc in Management & Computing from King’s College London, a foundation that set him up for early roles in consulting and strategy. Sanjeevan worked at AT&T / NCR and then as a Principal at PwC in New York, where he developed a broad consulting toolkit across industries. He moved into high-growth digital environments as a Senior Business Strategist at Event Zero, learning to scale businesses quickly and adapt to emerging markets. These early experiences taught him to connect strategic vision with execution pragmatically and creatively.

Sanjeevan went on to shape data capabilities at leading organisations including dunnhumby, where he honed customer-centric analytics, and Clear Cell Group, where he led insight and business development functions. He was later headhunted by Channel 4, serving as Head of Planning & Analytics and Director of Data Science, roles in which he built multi-disciplinary teams and delivered award-winning initiatives. At ITV he has continued this trajectory, expanding data’s role across the organisation and cementing his status as one of the most influential leaders in data and AI globally.

Audiences hire Sanjeevan Bala because he balances visionary thinking with actionable frameworks. His talks cover AI leadership, value-based data strategy, operating models for scalable AI, innovation delivery and responsible governance, topics that help leaders close the gap between ambition and execution. These subjects are vital in a world where AI and data increasingly shape competitive advantage. Sanjeevan’s presentations inspire confidence in decision makers and equip them with tools to drive growth and transformation.

Here are some of the key milestones that define Sanjeevan Bala’s remarkable AI career:

  • 2025 – Received INSEAD Global AI Leadership Award
  • 2024 – Ranked DataIQ #4
  • 2023 – Ranked DataIQ #1
  • 2022 – Appointed Guest Lecturer in Applied AI at INSEAD Executive Education
  • 2021 – Appointed Non-Executive Director at Bakkavor
  • 2020 – Appointed Group Chief Data & AI Officer at ITV
  • 2017 – Appointed Director of Data Science at Channel 4

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