Emma Meek

Co-Founder & CEO of Influential Beauty Brand REFY, Most Inspiring Launch Award Winner at The Klicks 2024 & Guest Dragon on Dragons’ Den

Emma Meek’s Biography:

Emma Meek is an entrepreneur and the CEO of REFY, the disruptive beauty brand redefining modern cosmetics through minimalist design, inclusivity and commercial precision. Recognised on the Forbes 30 Under 30 list, Emma is also set to appear as a guest Dragon on the 23rd series of Dragons’ Den, cementing her status as one of the UK’s most influential consumer brand founders. As a speaker, she is sought after for her insight into scaling purpose-led businesses, building cult brands, and navigating leadership in highly competitive global markets.

Emma’s career began with a strong academic foundation, graduating with a BSc in International Fashion Marketing from Manchester Metropolitan University. She entered the industry through sales and marketing roles at Hugo Boss before progressing through respected fashion and beauty houses, including Rebecca Minkoff, Christopher Raeburn, Emilia Wickstead and Burberry. These roles equipped her with hands-on experience across product development, production coordination and studio management, shaping her commercial and creative expertise.

In 2015, aged just 20, Emma founded Shrine, a festival beauty brand specialising in face jewels and glitter. Shrine rapidly gained global traction, collaborating with brands such as TopShop, Coca-Cola, Spotify, Google, ASOS and Bloomingdale’s. Building on this success, she co-founded REFY in 2020, where her leadership has driven the brand’s rapid growth, award-winning product launches and a workplace culture recognised by The Times as one of the Best Places to Work in both 2024 and 2025.

Beyond brand-building, Emma is passionate about empowering the next generation of entrepreneurs. She regularly shares practical insights on leadership, innovation and resilience, inspiring audiences with a candid account of scaling businesses from idea to international success.

Why Hire Emma Meek?

Emma is hired as a keynote speaker for her rare blend of entrepreneurial credibility, commercial insight and modern leadership perspective. Drawing on her journey from early career roles to leading one of the UK’s most talked-about beauty brands, she delivers compelling talks on scaling start-ups, building inclusive cultures and making bold decisions under pressure. Her 2026 Dragons’ Den appearance further enhances her authority, offering audiences a behind-the-scenes view of investment thinking, growth strategy and founder resilience at the highest level.

Emma Meek’s Career Highlights:

Here are some of the key milestones that define Susie Ma’s inspirational career in business, beauty and entrepreneurship:

• 2026 – Guest Dragon on Dragons’ Den
• 2025 – REFY named one of The Times Best Places to Work for the second consecutive year
• 2024 – REFY recognised by The Times as a Best Place to Work
• 2020 – Co-founded and became CEO of REFY Beauty, launching a globally recognised brand
• 2015 – Founded Shrine, scaling it into an internationally stocked festival beauty brand
• 2015 – Product Developer at Burberry, contributing to luxury product development
• 2014 – Product Developer and Studio Manager at Emilia Wickstead
• 2013 – Product Developer and Production Coordinator at Christopher Raeburn
• 2013 – Design Intern at Rebecca Minkoff, gaining international fashion experience
• 2012 – Marketing Placement and Sales Advisor at Hugo Boss