Behavioural Science Marketing Expert, Co-Founder & Chief Creative Officer of HBT Marketing & International Keynote Speaker
Nancy Harhut’s Biography:
Nancy Harhut is an internationally recognised marketing keynote speaker, behavioural science expert and Co-Founder and Chief Creative Officer of HBT Marketing. Known for translating complex decision science into practical marketing strategies, she is best regarded for pioneering the use of behavioural insight to drive customer action. Her most notable achievement is authoring the award-winning book Using Behavioural Science in Marketing, now considered a go-to resource for marketers worldwide.
Nancy began her career after earning a Bachelor of Science in Journalism from Boston University, a foundation that shaped her strength in persuasive communication. She rose through the creative ranks at Bronner Slosberg Humphrey, becoming the agency’s first home-grown Vice President Creative Director, working with brands including AT&T, IBM and American Express. Her early years sharpened her ability to blend creativity with commercial results, delivering double-digit response rates through integrated campaigns.
Her career accelerated through senior leadership roles at Mullen, Hill Holliday and Digitas, where she built and led high-performing creative teams. As Executive Creative Director at Hill Holliday, she co-managed the Relationship Marketing Group, delivering award-winning campaigns for Dell, Bank of America and Liberty Mutual. Across these agencies, Nancy and her teams won over 175 awards for digital and direct marketing effectiveness, earning her recognition as an Online Marketing Institute Top 40 Digital Strategist and Ad Club Top 100 Creative Influencer.
Why Hire Nancy Harhut?
Nancy is hired as a keynote speaker for her ability to show organisations how people really make decisions. Her talks cover behavioural science in marketing, customer motivation, business growth and digital best practice. These topics matter because they help leaders influence behaviour ethically, improve engagement and drive measurable results. Audiences leave with clear techniques they can apply the very next day, whether refining email strategy or reshaping brand messaging.
Nancy Harhut’s Career Highlights:
Here are some of the key milestones that define Nancy Harhut’s impressive career in marketing:
- 2025 – Marked eight years as Co-Founder and Chief Creative Officer of HBT Marketing
- 2022 – Published the award-winning book “Using Behavioural Science in Marketing”
- 2017 – Co-Founded HBT Marketing
- 2015 – Appointed to the International ECHO Awards Board of Governors
- 2014 – Named Online Marketing Institute Top 40 Digital Strategist
- 2010 – Appointed Chief Creative Officer at Wilde Agency
- 2010 – Winner of the Andi Emerson Award
- 2004 – Promoted to Executive Creative Director at Hill Holliday
- 1995 – Became SVP Creative Director at Mullen
- 1989 – Appointed VP Creative Director at Bronner Slosberg Humphrey
Videos
Nancy Harhut’s Official Keynote Speaking Videos & Showreel:
Testimonials
“A fantastic presentation. We’ve received great feedback across the product marketing group with many, many marketing managers letting me know how helpful and informative they found the session.” – McGraw-Hill
Speaking Topics
Nancy Harhut’s Official Keynote Topics:
- Business Growth Through Behavioural Insight
- Customer Decision-Making and Influence
- Direct and Digital Marketing Best Practice
- Using Behavioural Science in Marketing
How Much Does Nancy Harhut Cost to Hire?
How Much Does it Cost to Hire Nancy Harhut?
The cost of hiring Nancy Harhut varies depending on event format, location and appearance requirements. For an accurate and tailored quote, please contact a London Keynote Speakers Agency booking agent for expert guidance.