Thea Green

Thea Green is a British beauty entrepreneur, investor and brand architect best known as the founder of Nails.INC. Widely recognised as one of the UK’s most influential figures in beauty retail, she has built multiple disruptive cosmetic brands and earned national recognition for her contribution to the industry. Appointed MBE for Services to the Beauty Industry and a recipient of the Queen’s Award for Enterprise for International Trade, Thea has become synonymous with innovation, global expansion and female entrepreneurship.

Thea began her career as a Fashion Editor at Tatler Magazine before launching Nails.INC in 1999. Identifying a gap in the UK market for fast, fashion-led nail services, she transformed the traditional nail bar model into a premium, trend-driven retail and salon brand. Under her leadership, Nails.INC expanded internationally and secured distribution across major department stores and beauty retailers.

Building on this success, Thea launched INC.redible Cosmetics in 2017, followed by My Mood in 2018 and Holler & Glow in 2019, further demonstrating her ability to anticipate consumer trends and scale modern beauty brands. Alongside her brand-building work, she has become an active investor in emerging consumer businesses, backing companies such as XOXO Prebiotic Soda, Luna Daily, Anotherway Ventures Fund, Better Menopause and Dot Dot Bubble Tea.

In 2025, Thea collaborated with Jo Malone CBE’s brand Jo Loves on the Paint the Town Red Duo, blending fragrance and beauty expertise in a high-profile partnership. The same year, she appeared on ‘Holly Tucker MBE’s ‘Conversations of Inspiration’ podcast in an episode titled Nailing Success – Building a British Beauty Brand from Scratch, sharing insight into scaling a British brand globally. She is also a prominent member of Buy Women Built, championing female-led businesses.

Thea is hired as a speaker for her first-hand experience building, scaling and exiting high-growth beauty brands in competitive global markets. From launching Nails.INC in 1999 to developing multiple spin-off brands and investing in next-generation consumer startups, she offers practical insight into innovation, retail strategy, branding and resilience.

Her journey from magazine editor to award-winning entrepreneur provides audiences with clear lessons in spotting market gaps, managing rapid growth and leading with confidence. She is particularly effective with founders, retail leaders and female entrepreneurs seeking insight into scaling purpose-driven, consumer-facing businesses.

Here are some of the key milestones that define Thea Green’s remarkable career:

  • 2025 – Collaborated with Jo Malone CBE’s brand Jo Loves on the Paint the Town Red Duo, merging fragrance and beauty innovation.
  • 2025 – Featured on Holly Tucker MBE’s Conversations of Inspiration podcast, discussing the growth of Nails.INC.
  • 2019 – Launched Holler & Glow, expanding into playful, trend-driven beauty products.
  • 2018 – Launched My Mood, a beauty and wellness-led brand concept.
  • 2017 – Launched INC.redible Cosmetics, targeting next-generation beauty consumers.
  • 2013 – Recipient of the Queen’s Award for Enterprise for International Trade.
  • 2011 – Appointed MBE for Services to the Beauty Industry.
  • 2011 – Received the Retail & Consumer Award at the First Women Awards.
  • 2010 – Named Entrepreneur of the Year at the Woman of the Future Awards.
  • 1999 – Founded Nails.INC, pioneering the fashion-led nail bar concept in the UK.

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Thea Green