Emma Grede

Emma Grede is a British entrepreneur, brand builder and keynote speaker best known as the Co-Founder and CEO of Good American, a Founding Partner of SKIMS, and the co-founder of Safely and Off Season. She speaks on entrepreneurship, leadership, brand growth and inclusive innovation, drawing on first-hand experience of building globally recognised consumer businesses. Her standout achievement is helping reshape fashion retail through size-inclusive design and high-growth brand creation, with Good American famously generating $1 million in sales on its first day.

Raised in Plaistow, East London, Emma grew up in a single-parent household and started working while still young, an experience she has linked to the discipline and resilience that later defined her business career. She attended the London College of Fashion and secured internships including one at Gucci, but chose to leave before graduating so she could pursue hands-on experience in the industry. After early roles at Quintessentially and Inca Productions, she co-founded ITB Worldwide in 2008, building it into a respected talent management and entertainment marketing agency before the business was acquired a decade later.

Her next phase established Emma as one of the most influential figures in modern consumer branding. In 2016, she launched Good American with Khloé Kardashian, creating a label built around body confidence and broader size representation. In 2019, she became a Founding Partner and Chief Product Officer of SKIMS, the shapewear and apparel brand that went on to win the 2022 CFDA Innovation Award. Emma has also expanded into household and lifestyle categories through Safely, and in January 2025 she co-launched Off Season with Kristin Juszczyk in partnership with the NFL and Fanatics. Beyond business, she serves on the board of the Obama Foundation, chairs the Fifteen Percent Pledge, and has been recognised by Forbes among America’s Richest Self-Made Women across multiple years, including 2025.

As a keynote speaker, Emma Grede brings real commercial credibility, cultural relevance and sharp, practical insight. She is especially valuable for audiences interested in entrepreneurship, female leadership, scaling brands, diversity in business, product innovation and the power of inclusive thinking. Her talks matter because they connect ambition with execution; for example, she can speak both about launching a disruptive consumer brand and about building systems that make inclusion commercially effective. For organisations that want a speaker who understands growth, modern leadership and brand power at the highest level, Emma Grede is a compelling and highly current choice.

Here are some of the key milestones that define Emma Grede’s remarkable career:

  • 2025 – Co-founded Off Season with Kristin Juszczyk in collaboration with the NFL and Fanatics
  • 2025 – Ranked on Forbes’ America’s Richest Self-Made Women list
  • 2024 – Appeared as a guest Dragon on series 21 of Dragons’ Den
  • 2022 – Won the CFDA Innovation Award for SKIMS with Kim Kardashian and Jens Grede
  • 2021 – Co-founded Safely, a plant-based cleaning and self-care brand
  • 2019 – Became a Founding Partner of SKIMS and its Chief Product Officer
  • 2016 – Co-founded Good American, which generated $1 million in first-day sales
  • 2008 – Co-founded ITB Worldwide, later acquired after a decade of growth