Head of Global Transformation at JFD Global, Former Engineering Manager at Alpine Formula One, Royal Navy Helicopter Pilot & Head of Transformation, Organisation & Integration at Altran
Sebastian Sheppard’s Biography:
Sebastian Sheppard is a strategic advisor, business transformation expert and former Engineering Manager at Alpine Formula One, recognised for translating high-performance principles into practical leadership and organisational transformation strategies. Drawing on experience spanning defence, aerospace, Formula One and global business transformation, Sebastian has built a reputation as an authority on high-performance cultures, leadership in complex environments and organisational change. As a keynote speaker, he combines elite operational experience with first-hand leadership lessons, delivering insights on subjects such as the Formula One mindset, digital transformation and leadership in an AI-driven age.
Sebastian began his professional journey in 1988 as a Royal Navy helicopter pilot specialising in Anti-Submarine Warfare and Search and Rescue operations. Following 16 years of military service, he transitioned into the private sector through Aerospace Logistics at UTi Worldwide before becoming A400M Programme Manager at SONACA. He later progressed into programme management roles with Airbus before entering Formula One as Programme Manager of Special Projects with the Lotus F1 Team in 2011. His career then evolved through Altran, where he held increasingly senior leadership positions, including Key Account Manager, Head of Mergers and Acquisitions Integration, Head of Business Transformation and ultimately Head of Transformation, Organisation and Integration for Northern Europe.
Throughout his career, Sebastian has built an impressive portfolio of advisory, academic and speaking engagements. He is a member of the Board of Advisors for GTS Group and serves as Director of Seb Sheppard High Performance Consulting. His expertise has seen him invited to prestigious institutions including the University of Oxford’s Saïd Business School, the University of Melbourne, the University of Edinburgh and Oxford University, while also mentoring through the African Leadership Academy.
In 2026, Sebastian was appointed Head of Global Transformation at JFD Global, adding another major leadership role to his extensive career. He continues to influence organisations and future leaders through keynote speeches, guest lectures and consultancy work. Having spoken at international conferences and technology events, including sessions focused on AI, engineering and digital innovation, Sebastian remains focused on helping organisations create sustainable high-performance cultures capable of thriving amid change and uncertainty.
Why Hire Sebastian Sheppard?
Sebastian is hired as a speaker for his ability to connect leadership theory with high-pressure real-world experience. He delivers engaging presentations that draw lessons from military operations, Formula One and global transformation programmes to help audiences understand resilience, performance and change management. His keynote topics range from developing a Formula One mindset and navigating AI-driven leadership to creating high-performing teams. Having delivered talks at international conferences, universities and major industry events, Sebastian provides practical takeaways that leaders and organisations can immediately apply within their own environments.
Sebastian Sheppard’s Career Highlights:
Here are some of the key milestones that define Sebastian Sheppard’s remarkable career:
- 2026 – Appointed Head of Global Transformation at JFD Global, leading strategic initiatives focused on business performance and organisational change.
- 2026 – Delivered the keynote on the F1 Mindset and Leadership in an AI Age at the IWMA Conference at Silverstone.
- 2025 – Became Director of Seb Sheppard High Performance Consulting, advising organisations on transformation and performance.
- 2025 – Joined the Board of Advisors for GTS Group and became a Visiting Lecturer at the University of Melbourne.
- 2025 – Delivered talks at Oxford University, Universidad Adolfo Ibáñez and Ingeniería UC on AI, technology and leadership.
- 2019 – Served as Engineering Manager at Alpine Formula One.
- 2018 – Became Head of Transformation, Organisation & Integration for Northern Europe at Altran, leading major change initiatives.
- 1988 – Began his career as a Royal Navy Helicopter Pilot specialising in Anti-Submarine Warfare and Search and Rescue operations.
Videos
Sebastian Sheppard’s Official Keynote Speaking Videos & Showreel:
Testimonials
“Sebastian delivered a truly exceptional keynote that combined the precision of Formula One, the discipline of military leadership and the realities of modern business transformation. His ability to turn complex concepts around leadership, AI and high-performance cultures into practical, engaging insights immediately resonated with our audience. Authentic, knowledgeable and highly engaging, Sebastian challenged people to think differently while providing actionable strategies they could take away and implement straight away. He left a lasting impression and was one of the standout speakers of our event.” – David Simms
Speaking Topics
Sebastian Sheppard’s Official Keynote Topics:
- Leadership in the Age of AI: Insights from the World of Formula One
- From Concept to Track: Data Science in Car Design & Engineering
- The Role of Data in Strategic Decision-Making
- Continuous Improvement & Iterative Cycles
- Business & Fan Engagement Impact
- Broader Lessons for Business Leaders
How Much Does Sebastian Sheppard Cost to Hire?
How Much Does it Cost to Hire Sebastian Sheppard?
Sebastian Sheppard’s speaking fees typically reflect his exceptional career and international demand. Engagements vary depending on location, format, and duration; keynote appearances, conferences, and international events may command higher fees due to travel and preparation requirements.