Former Group Chief Customer Officer at Tesco, President Of The Advertising Association, North America Vice President of Brand Development at Unilever & UK Marketer Of The Year 2020
Alessandra Bellini’s Biography:
Alessandra Bellini is one of the UK’s most influential marketing leaders, renowned for transforming customer engagement strategies and championing ethical advertising practices. Best known for revitalising Tesco’s Clubcard programme and growing membership to more than 21 million households across the UK, Alessandra has built a reputation as an expert in customer loyalty, brand communication and consumer trust. As the former Group Chief Customer Officer at Tesco and the recipient of the ‘UK Marketer of the Year 2020’ title, she is widely sought after as a keynote speaker on leadership, innovation, marketing transformation and the future of responsible advertising.
Beginning her career at JWT Milan in advertising, Alessandra quickly developed a strong understanding of consumer behaviour and global brand strategy. Spending more than two decades in senior international leadership positions, she later joined Unilever, holding numerous global board-level roles, including Vice President Brand Development North America and VP North America Food and Managing Director USA. In 2017, Alessandra joined Tesco as Group Chief Customer Officer, where she led customer strategy and loyalty innovation while also serving as a Non-Executive Director for Tesco Mobile, supporting significant customer growth within the telecommunications business.
Alongside her executive achievements, Alessandra has been recognised for her wider contribution to the advertising and marketing industries. In 2021, she was appointed President of the Advertising Association, where she has continued to advocate for greater inclusivity, sustainability and trust across the sector. Her influence and leadership were further recognised when she was appointed OBE in the 2026 New Year Honours List for Services to Advertising and Marketing.
As a speaker, Alessandra delivers valuable insight into building trusted brands and navigating evolving consumer expectations. Drawing upon decades of international leadership experience, she provides audiences with practical strategies for creating meaningful customer relationships, leading organisational transformation and balancing commercial success with ethical responsibility.
Why Hire Alessandra Bellini?
Alessandra Bellini is hired as a speaker for her exceptional expertise in customer loyalty, ethical marketing and transformational leadership. Having led major global brands and overseen one of the UK’s most successful customer engagement programmes at Tesco, she offers audiences practical insight into modern consumer behaviour and brand trust. Alessandra is particularly valued for her ability to explain how organisations can build long-term customer relationships while remaining commercially competitive and socially responsible. Her experience across international boardrooms and industry leadership roles makes her a compelling speaker for conferences, leadership events and marketing summits.
Alessandra Bellini’s Career Highlights:
Here are some of the key milestones that define Alessandra Bellini’s remarkable career:
- 2026 – Appointed OBE in the New Year Honours List for Services to Advertising and Marketing.
- 2021 – Appointed President of the Advertising Association, championing inclusivity, sustainability and trust in advertising.
- 2020 – Named ‘UK Marketer of the Year’ for her impact on customer engagement and brand leadership.
- 2017 – Grew Tesco Clubcard membership to more than 21 million UK households.
- 2017 – Served as Non-Executive Director for Tesco Mobile, supporting customer growth strategies.
- 2017 – Appointed Group Chief Customer Officer at Tesco, overseeing customer strategy and loyalty programmes.
- 2016 – Served as VP North America Food and Managing Director USA at Unilever.
- 2012 – Held the role of Vice President Brand Development North America at Unilever.
- 2000 – Spent over 20 years in global board-level leadership roles at Unilever across marketing and brand development.
Videos
Alessandra Bellini’s Official Keynote Speaking Videos & Showreel:
Testimonials
“Alessandra Bellini delivered an exceptionally insightful and engaging keynote that resonated with every audience member. Her expertise in customer loyalty, ethical marketing and brand transformation was evident throughout, with practical examples drawn from her leadership at Tesco and Unilever. Alessandra’s ability to explain complex consumer trends in a clear and inspiring way made her session both informative and highly relevant. Professional, authentic and forward-thinking, she offered valuable takeaways on building customer trust and driving meaningful business growth. We received outstanding feedback from attendees and would highly recommend Alessandra for any leadership or marketing event.” – David Simms
Speaking Topics
Alessandra Bellini’s Official Keynote Topics:
- Brands & Retail
- Customer Loyalty
- Brand Communication Strategy
- Brand Revitalisation
How Much Does Alessandra Bellini Cost to Hire?
How Much Does it Cost to Hire Alessandra Bellini?
Alessandra Bellini’s speaking fees typically reflect her exceptional career and international demand. Engagements vary depending on location, format, and duration; keynote appearances, conferences, and international events may command higher fees due to travel and preparation requirements.