Abigail Posner

Abigail Posner is a renowned marketing strategist, futurist and consumer behaviour expert best known for her leadership roles at Google, where she served as Director of Creative Works. With a career dedicated to understanding the intersection of technology, creativity and human behaviour, Abigail has become one of the most influential voices in modern marketing. As the founder of The Human Code Company, launched in 2025, she helps organisations decode the emotional and psychological drivers behind consumer decision-making. A sought-after keynote speaker, she has delivered presentations at leading events including SXSW, Cannes, Google Think, the Brite Conference at Columbia Business School and numerous global industry forums.

After graduating from Harvard University with a BA in Social Anthropology, Abigail began her career as an Analyst at Mercer Management Consulting in 1995. She then joined DDB Worldwide as Director of Brand Strategy before moving to Publicis New York, where she became EVP and Strategy Director. In 2011, she joined Google as Head of Strategic Planning, progressing to Head of Creative Strategy in 2016 and Director of Creative Works in 2018. Throughout her career, she has combined anthropology, psychology and data-driven insights to help some of the world’s most recognised brands better understand their audiences.

Abigail’s expertise and thought leadership have been featured in major media outlets including Business Insider, Huffington Post, CNBC and The Economist. Beyond her corporate achievements, she has built an influential media presence as the host of DecodedTV and The Human Code podcast. She has also maintained a long-standing interest in beauty and consumer culture through her BeautySkew blog.

Alongside her speaking and advisory work, Abigail serves on several boards and advisory groups, including ENDI Corp, the Center for Consumer Dynamics and GDLE. Known for translating complex human behaviours into actionable business strategies, she empowers organisations to create more meaningful customer experiences and thrive in an increasingly technology-driven world.

Abigail Posner is hired to help organisations understand the human motivations that drive consumer behaviour, innovation and brand growth. Drawing on her unique background in anthropology, marketing and technology, she delivers engaging presentations that reveal how businesses can connect more effectively with audiences in the digital age. Having spoken at prestigious events including SXSW, Cannes, Google Think, POSSIBLE, the ANA AI for Marketers Conference and Thinkers50, Abigail offers practical insights into creativity, AI, customer engagement and the future of marketing. Her keynote presentations leave audiences with actionable strategies for building stronger, more human-centred brands.

Here are some of the key milestones that define Abigail Posner’s remarkable career:

  • 2025 – Founded The Human Code Company, helping organisations understand the psychology behind consumer behaviour and decision-making.
  • 2024 – Invited to speak at the ANA AI for Marketers Conference, sharing insights on the relationship between AI and modern marketing.
  • 2024 – Featured speaker at POSSIBLE, one of the leading events for marketing, media and technology professionals.
  • 2023 – Invited to speak at the Thinkers50 Ideas Premiere Event, sharing forward-thinking perspectives on business and leadership.
  • 2022 – Appointed Opening Ceremony Keynote Speaker for the IAAPA Expo, delivering insights to global business leaders and innovators.
  • 2022 – Launched and became host of The Human Code podcast, exploring human behaviour, technology and culture.
  • 2018 – Promoted to Director of Creative Works at Google, leading innovative approaches to creativity and brand storytelling.
  • 2011 – Joined Google as Head of Strategic Planning, helping shape the company’s understanding of consumer behaviour and marketing effectiveness.