Deputy Chair of John Lewis Partnership, Former CEO & Chairman of Interbrand, Co-Founder of BrandCap & Bestselling Author of ‘Love Your Impostor’
Rita Clifton’s Biography:
Rita Clifton CBE is one of the most respected figures in the world of branding, advertising and business leadership, having shaped some of the world’s most recognisable brands over a career spanning more than 35 years. Dubbed the ‘Brand Guru’ by the Financial Times and described as ‘Brand Leading the Brands’ by The Daily Telegraph, Rita is renowned for helping organisations unlock growth, strengthen reputation and build long-term value. As the former CEO and Chairman of Interbrand, she advised global organisations including Google, Barclays and TEDx, cementing her reputation as a leading authority on brand strategy. Her engaging insights, commercial expertise and after-dinner speaking style make her a highly sought-after keynote speaker.
Rita began her career at Saatchi & Saatchi, where she rapidly established herself as a strategic thinker and influential leader. Rising through the ranks, she became Vice Chairman and Executive Planning Director before joining Interbrand in 1997 as CEO and Chairman. Under her leadership, Interbrand became one of the world’s most influential brand consultancies. In 2013, she co-founded BrandCap, a specialist advisory firm focused on helping organisations maximise the value of their brands and intangible assets. Alongside her executive career, she has held numerous board-level positions across major commercial and charitable organisations.
An acclaimed author, Rita has written several bestselling books, including ‘The Future of Brands’, ‘Brands and Branding’ and ‘Love Your Imposter’. She was appointed a CBE for services to the advertising industry and has been recognised internationally for her contribution to business and brand development. Her thought leadership extends into academia through her role as Visiting Fellow at Saïd Business School, University of Oxford, where she shares her expertise with future business leaders.
Today, Rita continues to influence business, sustainability and governance at the highest levels. She serves as Chairperson of Simplyhealth, Deputy Chair of the John Lewis Partnership and Chair of Forum for the Future. Having also served as a Non-Executive Director for organisations including Nationwide Building Society, ASOS, Bupa and BP, Rita brings a unique perspective on leadership, governance, sustainability and corporate reputation.
Why Hire Rita Clifton?
Rita is hired as a speaker for her unrivalled expertise in branding, leadership, reputation management and business transformation. Drawing on decades of experience advising global brands and serving on the boards of major organisations, she delivers practical insights that resonate with leaders across all sectors. Rita combines commercial acumen with engaging storytelling, helping audiences understand how brands drive growth, trust and long-term success. Her TEDx talk ‘Branding Democracy’ highlights her ability to tackle complex issues with clarity, making her an outstanding choice for conferences, leadership events and corporate gatherings.
Rita Clifton’s Career Highlights:
Here are some of the key milestones that define Rita Clifton’s remarkable career:
- 2025 – Appointed Chairperson of Simplyhealth, leading the strategic direction of one of the UK’s leading healthcare organisations.
- 2021 – Became Deputy Chair of the John Lewis Partnership, supporting governance and long-term business strategy.
- 2020 – Appointed Chair of Forum for the Future, championing sustainable business practices and innovation.
- 2020 – Joined Criticaleye as a Board Mentor, advising senior executives and board-level leaders.
- 2019 – Named Visiting Fellow at Saïd Business School, University of Oxford, sharing expertise in branding and leadership.
- 2016 – Appointed Senior Independent Director of Ascential Plc, contributing to strategic growth and governance.
- 2013 – Co-founded BrandCap and became Chairman, advising organisations on brand value and business performance.
- 2012 – Joined Nationwide Building Society as a Non-Executive Director, strengthening board leadership and oversight.
- 1997 – Appointed CEO and Chairman of Interbrand, transforming the company into a globally recognised brand consultancy.
Videos
Rita Clifton’s Official Keynote Speaking Videos & Showreel:
Testimonials
“You went down a storm with the crowd. They loved it… so insightful and fresh.” – Google
“Interesting, informative, stimulating, convincing.” – CBI
“The highlight of the conference.” – Marketing Society
“Fascinating and thought provoking.” – BT conference
“A complete star…brilliant presentation.” – Rothschild Business Conference
“Funny, insightful, practical and inspiring.” – Nicola Mendelsohn CBE, VP of EMEA, Facebook
“Really fabulous. Relevant, informative, inspiring.” – National Trust
Speaking Topics
Rita Clifton’s Official Keynote Topics:
- Branding in the digital age
- How to build a world class brand
- The business value of branding
- Branding for the boardroom
- Disruption and innovation
- Branding for SMEs and entrepreneurs
- Branding in the not for profit sector
- Building your personal brand
- Business, leadership and inclusion
- Women and leadership
- Building a portfolio career
- Sustainability and ESG
How Much Does Rita Clifton Cost to Hire?
How Much Does it Cost to Hire Rita Clifton?
Rita Clifton’s speaking fees typically reflect her exceptional career and international demand. Engagements vary depending on location, format, and duration; keynote appearances, conferences, and international events may command higher fees due to travel and preparation requirements.