One of Forbes’ Top 50 Female Futurists In The World, Founder & Futurist of Futuremade Ltd, Visiting Professor of Staffordshire University & Bestselling Author of ‘The Future of You’
Tracey Follows’ Biography:
Tracey is one of the world’s leading futurists, renowned for helping organisations understand the long-term impact of emerging technologies, shifting consumer behaviours and evolving societal trends. As the Founder and Futurist of Futuremade Ltd, she advises global brands including Google, Coca-Cola, Tesco, Snapchat, BT, Lego, Diageo and Sky on future strategy and innovation. Recognised by Forbes as one of the Top 50 Female Futurists in the World and ranked among Global Gurus’ Top 30 Futurists for 2025 and 2026, Tracey is a highly sought-after keynote speaker who translates complex future trends into practical business insights. Her thought leadership has also seen her keynote major events, including Financial Times Tech Live, Think with Google and engagements at the United Nations Headquarters.
Tracey’s career began in strategic communications and marketing, where she held senior leadership positions with some of the world’s most respected organisations. Early roles included International Advertising Manager at One2One and senior brand leadership positions at Woolworths and BT. She later progressed through strategic leadership roles at Lowe, VCCP and J. Walter Thompson Worldwide, becoming Chief Strategy Officer and Executive Partner. In 2016, she was appointed Chief Strategy and Innovation Officer at The Future Laboratory, further strengthening her reputation as a forward-thinking strategist before launching her own futurist consultancy.
Alongside her commercial work, Tracey has built an impressive portfolio of academic, publishing and industry achievements. She is the bestselling author of ‘The Future of You’ and a contributor to Forbes, Management Today, The Guardian, The Big Issue and Spiked. Her podcast, ‘The Future of You’, won Best Technology Podcast at the Independent Podcast Awards in 2023. She has also received numerous accolades, including Women in Marketing’s Outstanding Contribution to Marketing Award and Ad Age’s Women to Watch Europe recognition.
Beyond her speaking and consultancy work, Tracey serves as Visiting Professor of Digital Futures & Identity at Staffordshire University and Guest Lecturer at London Business School. She is a Fellow of the RSA, an Associate Fellow of the World Academy of Art & Science, a member of both the Association of Professional Futurists and the World Futures Studies Federation, and serves on several advisory boards, reflecting her commitment to shaping discussions around technology, identity and the future of society.
Why Hire Tracey Follows?
Tracey delivers compelling, evidence-based keynote presentations that help organisations anticipate change and prepare for the future with confidence. Combining deep expertise in foresight, technology, consumer behaviour and identity, she equips audiences with practical frameworks for navigating uncertainty and disruption. Her presentations draw on decades of strategic experience advising global brands and institutions and her appearances across major media outlets provide a broad perspective on emerging trends. Whether discussing artificial intelligence, digital identity, innovation, leadership or the future of business, Tracey offers thought-provoking insights that inspire action and strategic thinking.
Tracey Follows’ Career Highlights:
Here are some of the key milestones that define Tracey Follows’ remarkable career:
- 2026 – Ranked among Global Gurus’ Top 30 Futurists in the World for a second consecutive year.
- 2025 – Named one of Global Gurus’ Top 30 Futurists, recognising her influence in future studies and strategic foresight.
- 2023 – Won Best Technology Podcast at the Independent Podcast Awards for The Future of You Podcast.
- 2023 – Appointed Visiting Professor of Digital Futures & Identity at Staffordshire University.
- 2023 – Became a Guest Lecturer at London Business School, sharing expertise on future trends and identity.
- 2021 – Published the bestselling book ‘The Future of You’, exploring identity in an increasingly digital world.
- 2019 – Served as the inaugural Creative Strategy Jury President at Cannes Lions.
- 2019 – Became a contributor to Forbes and joined the Advisory Council of DotEveryone.
- 2017 – Recognised by Ad Age as a Women to Watch Europe and served as a Non-Executive Director and Council Member of the Advertising Standards Authority.
- 2015 – Founded Futuremade Ltd and completed a Certificate in Foresight from the University of Houston, establishing her career as a professional futurist.
Videos
Tracey Follows’ Official Keynote Speaking Videos & Showreel:
Testimonials
“In a world where the unthinkable happens more frequently and the pace of direction of change continues to increase, Futuremade (Tracey) is able to present a clear vision of future scenarios based around a wide range of economic, demographic, geo-political, sector and company-specific considerations.” – Chair of the Pension Fund, Tesco
Delivered a riveting session that spanned a range of macro trends and then helped us root some of the thinking back into our planning work… recommended if you want to energise a meeting and think about what the future may hold for your business” – Executive Director of Business Intelligence, Abri
“Tracey presented to our Group Leadership Forum of around 100 senior leaders from around the world. The feedback was outstanding.” – Director of Corporate Communications, Rentokil Initial Plc
“Refreshing, in a landscape where a lot of podcasts involve confident young men talking loudly at each other, The Future of You is a calm, thoughtful and intelligent exploration of media and technology.” – Judge, Independent Podcast Awards
“She really does see trends before anyone else” – Financial Times Events
Speaking Topics
Tracey Follows’ Official Keynote Topics:
- New World Re-Order
- The Me:chine Age
- The Future of Identity
- The Future of Work
- The Future of AI
- The Future of Education
- The Future of Gender
- The Future of Retail
- The Future of Luxury
- The Future of Housing
- The Future of Media
- The Future of Marketing
- The Future of Food and Drink
- The Future of Service
- The Future of Death
- Strategic Foresight
- Leadership
- Global, Industry, and Cultural Trends
- Innovation
- Disruptive Technologies
- Futures Studies
How Much Does Tracey Follows Cost to Hire?
How Much Does it Cost to Hire Tracey Follows?
Tracey Follows’ speaking fees typically reflect her exceptional career and international demand. Engagements vary depending on location, format, and duration; keynote appearances, conferences, and international events may command higher fees due to travel and preparation requirements.