Former Navy Officer, Simon Sinek Inc Optimist, Creator of the first ‘Mind Gym’, Founder of The Attributes & Bestselling Author of ‘The Attributes’ & ‘Masters of Uncertainty’
Rich Diviney’s Biography:
Rich Diviney is a renowned leadership expert, performance strategist and Simon Sinek Inc. Optimist who has dedicated his career to helping individuals and organisations unlock their full potential. Drawing on two decades of experience as a United States Navy Officer and Navy SEAL, Rich has become a leading authority on leadership, resilience and human performance. As the author of the bestselling books ‘The Attributes: 25 Hidden Drivers of Optimal Performance’ and ‘Masters of Uncertainty’, he has transformed the way leaders understand performance under pressure. His expertise has been sought by organisations including Google, McKinsey, American Airlines and the San Francisco 49ers, making him one of the most respected voices in leadership and team development.
Rich began his career in 1996 when he joined the US Navy, embarking on a distinguished 20-year military career. During his service, he completed more than 13 deployments in demanding and high-pressure environments around the world. He eventually became the Officer in Charge of Training and Selection for an elite SEAL command, where he was responsible for identifying and developing top-performing individuals. Through this work, Rich gained unique insights into the qualities that enable people to thrive in uncertainty. After leaving active military service in 2016, he joined Simon Sinek Inc. as an Optimist, collaborating with organisations to build stronger leaders and more resilient teams.
In 2020, Rich founded The Attributes, a company dedicated to helping individuals and organisations understand the hidden drivers of performance. The following year, he published ‘The Attributes: 25 Hidden Drivers of Optimal Performance’, which became widely recognised for its innovative framework on leadership and personal development. In 2025, he expanded upon these ideas with the publication of ‘Masters of Uncertainty’, further cementing his reputation as a thought leader in performance psychology and leadership.
Alongside his writing and consulting work, Rich developed the Navy SEAL Mind Gym, a pioneering approach to mental performance and preparation. His ability to translate lessons from elite military environments into practical strategies for businesses, sports teams and leaders has made him a highly sought-after keynote speaker.
Why Hire Rich Diviney?
Rich Diviney is hired as a speaker for his extensive expertise in leadership, resilience and optimal performance under pressure. Drawing on real-world experiences from elite military operations and years spent training Navy SEAL candidates, he delivers practical strategies that audiences can immediately apply. Rich’s presentations explore how individuals and teams can navigate uncertainty, strengthen trust and unlock hidden potential. His work with global organisations, combined with his engaging storytelling and evidence-based frameworks, enables audiences to gain fresh perspectives on leadership, adaptability and achieving sustainable high performance in challenging environments.
Rich Diviney‘s Career Highlights:
Here are some of the key milestones that define Rich Diviney’s remarkable career:
- 2025 – Published ‘Masters of Uncertainty’, exploring how leaders and teams can thrive in unpredictable environments.
- 2021 – Published ‘The Attributes: 25 Hidden Drivers of Optimal Performance’, introducing his influential attributes framework.
- 2020 – Founded The Attributes to help organisations develop leadership and human performance capabilities.
- 2016 – Joined Simon Sinek Inc. as an Optimist, collaborating with leaders and organisations worldwide.
- 2016 – Concluded a distinguished 20-year career as a US Navy Officer and Navy SEAL leader.
- 2010s – Served as Officer in Charge of Training and Selection for an elite SEAL command.
- 2000s–2010s – Completed more than 13 deployments in critical and high-pressure operational environments.
- During Naval Service – Developed the Navy SEAL Mind Gym to enhance mental preparation and performance.
Videos
Rich Diviney’s Official Keynote Speaking Videos & Showreel:
Testimonials
“Wanted to follow up with you after last week’s awesome session with Rich. I received nothing but positive feedback. My team was impressed with his knowledge, preparation, the science behind Attributes, and his presentation style/great delivery. We would love to stay in touch and do this again.” – Jared, Program Manager Workplace Incident Management at Amazon
“Not your typical Navy SEAL rah, rah speaker… Rich is the combination of part neuroscientist and part professor who built and tested his theories in the most elite special forces. My team was blown away.” – Dan, President for BuildWitt
“We had Rich speak at our annual franchise convention and his message surrounding grit attributes really hit home with our franchisees! His talk was inspiring, thought provoking and I loved how he incorporated the fireside chat to his talk where it allowed us to have some in depth conversations regarding specific challenges, we face in our organization around optimal performance. If you’re looking for someone to inspire your audience, give some tangible takeaways on how they can improve performance in business but also in life then Rich is the speaker you’re looking for!” – Mark, CFE, Vice President Field Operations for Tutor Doctor
“The hour went by so quickly! Rich deftly navigated us through attributes vs. skills using storytelling and experiences. Rich was able to explain what a high-performance team looks like and how to measure it in a business setting that resonated with our audience and left them wanting for more.” – Susan, Executive Vice President for Walker&Dunlop
“Rich shared deep insights that will change the way your organization performs. He blew us away!” – Tyler, CEO for Quantum Mastermind
Speaking Topics
Rich Diviney’s Official Keynote Topics:
- Leading Superheroes: The 5 Secrets to High-Performing Teams
- Masters of Uncertainty: Thriving in Chaos
How Much Does Rich Diviney Cost to Hire?
How Much Does it Cost to Hire Rich Diviney?
Rich Diviney’s speaking fees typically reflect his exceptional career and international demand. Engagements vary depending on location, format, and duration; keynote appearances, conferences, and international events may command higher fees due to travel and preparation requirements.