CEO of McLaren F1 Team, Founder & Chairman of United Autosports & Won the IMRRC Cameron R. Argetsinger Award
Zak Brown’s Biography:
Zak Brown is one of the most influential figures in global motorsport, best known as the Chief Executive Officer of McLaren Racing and the architect behind the team’s return to the pinnacle of Formula One. Under his leadership, McLaren secured its first Formula One World Constructors’ Championship since 1998 and followed that success by winning both the Constructors’ and Drivers’ Championships in 2025. Renowned for combining commercial innovation, strategic leadership, and a relentless competitive mindset, Zak has transformed one of the world’s most iconic racing organisations into a championship-winning force. His ability to build high-performing teams, navigate complex business challenges, and deliver sustained success makes him a highly sought-after keynote speaker for organisations looking to understand leadership, performance, and growth.
Zak’s career began with an entrepreneurial vision for motorsport marketing. In 1995, he founded Just Marketing, which grew into the world’s largest motorsport marketing agency, representing many of the sport’s leading brands, teams and sponsors. His success in the commercial side of racing established him as one of the industry’s most respected business leaders. He later became Group CEO of Chime Sports Marketing, further strengthening his reputation for driving commercial growth and global brand partnerships. Alongside these achievements, he became Chairman of United Autosports, helping develop one of the world’s leading endurance racing teams. In 2016, he joined McLaren Technology Group as Executive Director before becoming CEO of McLaren Racing in 2018, where he oversaw a remarkable transformation of the organisation both on and off the track.
Zak’s achievements have earned widespread recognition across sport and business. In 2024, he received the prestigious IMRRC Cameron R. Argetsinger Award, recognising his outstanding contribution to motorsport. His expertise is regularly sought by major global organisations and industry leaders. He was invited to speak at Salesforce’s ‘#DF24’ event and at Dell Tech World, where he shared insights on leadership, innovation, culture and high performance. His perspectives on team building, commercial strategy and competitive excellence have made him a popular guest across business and motorsport media, further enhancing his reputation as one of the sport’s most influential voices.
Why Hire Zak Brown?
Beyond his executive responsibilities, Zak continues to shape the future of motorsport through his leadership roles and influence across the industry. His experience spans entrepreneurship, marketing, sponsorship, team ownership, and championship-winning leadership, providing audiences with a uniquely broad perspective. Whether discussing organisational transformation, building winning cultures, innovation under pressure or leading through change, Zak delivers practical lessons drawn from real-world success at the highest level. His remarkable journey from entrepreneur to championship-winning CEO, combined with his engaging communication style and proven leadership credentials, makes him an exceptional keynote speaker for corporate, leadership and business audiences worldwide.
Zak Brown’s Career Highlights:
Here are some of the key milestones that define Zak Brown’s remarkable career:
- 2025 – Led McLaren to win the 2025 Formula One World Constructors’ Championship & the Formula One World Driver’s Championship
- 2024 – McLaren Racing clinched its first Constructors’ Championship since 1998 in the 2024 Formula One season
- 2024 – Invited to speak at Salesforce’s #DF24
- 2024 – Recipient of the IMRRC Cameron R. Argetsinger Award
- 2024 – Invited to speak at the Dell Tech World event
- 2018 – CEO, McLaren Racing
- 2016 – Executive Director, McLaren Technology Group
- 2015 – Group CEO, Chime Sports Marketing
- 2009 – Chairman, United Autosports
- 1995 – Founder, Just Marketing
Videos
Zak Brown’s Official Keynote Speaking Videos & Showreel:
Testimonials
“Zak Brown is an outstanding keynote speaker who brings unique insights from leading McLaren Racing back to the top of Formula One, sharing powerful lessons on leadership, innovation, teamwork and high performance. Drawing on his experience as an entrepreneur and championship winning CEO, he delivers engaging, practical and inspiring presentations that resonate with audiences across business, technology and sport.” – David Simms
Speaking Topics
Zak Brown’s Official Keynote Topics:
- F1
- Leadership
- Sports Psychology
- Leadership & Teamwork
- Organisational Structure
How Much Does Zak Brown Cost to Hire?
How Much Does it Cost to Hire Zak Brown?
Zak Brown’s speaking fees typically reflect her exceptional career and international demand. Engagements vary depending on location, format, and duration; keynote appearances, conferences, and international events may command higher fees due to travel and preparation requirements.