Bestselling Author, CEO of Re:Think Labs, Named Business Marketer of the Year in 2018 & Listed in the Top 50 Women in Marketing
Carla Johnson’s Biography:
Carla Johnson is a globally recognised marketing expert, widely regarded as the world’s leading innovation architect. Having spent more than 20 years helping organisations build cultures that embrace creativity, adaptability and meaningful change, she has worked with global brands including Amazon, Dell, Intel and Hilton to unlock innovation and accelerate growth. As the CEO of Re:Think Labs, Carla equips leaders with practical strategies to future-proof their organisations, making complex business challenges accessible and actionable. As a keynote speaker, she inspires audiences to rethink conventional approaches, embrace innovation and create extraordinary results in an ever-changing business landscape.
Carla’s career began after completing a Master’s Degree in History at the University of Nebraska at Omaha. She initially worked alongside architects, where she developed a strong foundation in marketing, branding and strategic communication. Recognising the growing importance of innovation in business, she founded Re:Think Labs in 2001, helping organisations rethink how they approach growth and customer engagement. Alongside her consultancy work, Carla has held influential leadership positions, including Chair of the Business Marketing Association and Chair of the Board of Advisors for the Association of National Advertisers’ B2B Marketing division. She has also served as Programme Director for Digital Marketing at Harbour.Space and now focuses on executive coaching and keynote speaking.
An accomplished author, Carla has written ten books exploring innovation, leadership and marketing, including the bestselling ‘RE:Think Innovation: How the World’s Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes’. Her expertise has earned widespread recognition, including the Business Marketer of the Year Award in 2018 and inclusion among the Top 50 Women in Marketing. Through her writing, speaking and consultancy, she continues to shape conversations around innovation and organisational transformation.
Beyond her commercial success, Carla is passionate about empowering individuals and businesses to embrace curiosity, resilience and continuous learning. She has volunteered with Women in Innovation (WIN), supporting the next generation of innovators, and remains committed to helping organisations create environments where people and ideas thrive. Her engaging presentations combine research, storytelling and practical frameworks, making her a highly sought-after speaker for conferences, leadership events and corporate audiences worldwide.
Why Hire Carla Johnson?
Carla Johnson helps organisations transform the way they innovate by combining decades of marketing expertise with practical leadership strategies. Drawing on her experience advising global brands and leading Re:Think Labs, she delivers engaging keynote presentations that inspire audiences to embrace change, foster creativity and build innovation-driven cultures. Her sessions are filled with actionable insights, compelling storytelling and proven frameworks that enable leaders to navigate disruption with confidence, making her an outstanding choice for conferences, leadership summits, innovation events and corporate development programmes.
Carla Johnson’s Career Highlights:
Here are some of the key milestones that define Carla Johnson’s remarkable career:
- 2021 – Published ‘RE:Think Innovation’, one of her bestselling books exploring how organisations can cultivate lasting innovation.
- 2020 – Volunteered with WIN: Women in Innovation, supporting and championing future innovators.
- 2018 – Received the prestigious Business Marketer of the Year Award in recognition of her industry impact.
- 2018 – Named one of the Top 50 Women in Marketing for her influence on the profession.
- 2017 – Served as Chair of the Board of Advisors for the Association of National Advertisers’ B2B Marketing division.
- 2017 – Appointed Programme Director for Digital Marketing at Harbour.Space, mentoring future marketing leaders.
- 2001 – Founded Re:Think Labs, helping organisations develop innovative cultures and sustainable growth strategies.
- 2001 – Began advising major global brands including Amazon, Dell, Intel and Hilton on innovation and marketing transformation.
- 1997 – Completed a Master of Arts in History at the University of Nebraska at Omaha before pursuing a career in marketing.
Videos
Carla Johnson’s Official Keynote Speaking Videos & Showreel:
Testimonials
“Carla was magnificent. Her message was extremely insightful and captivated our audience. She truly overshot our expectations. We would highly recommend her and our audience gave nothing but positive feedback.” – Bart, Director of Operations, Media at DrivingSales
“After hearing Carla Johnson speak at numerous events, I had her speak and lead workshops at meetings with marketing leaders from our top customers. It was the best-reviewed session we ever did. Carla adapted and personalized the message to address the specific needs of the group and gave them actionable takeaways they could implement in their businesses. She’s relevant and engaging and I can’t recommend her highly enough for any speaking engagement. She should definitely be on the top of everyone’s list of speakers.” – Deborah, Director of Sales Enanblement, Comcast Business
Speaking Topics
Carla Johnson’s Official Keynote Topics:
- RE:Think Innovation
- Architecting Innovation
- Storytelling for Innovation
- The Six Faces of Innovation
How Much Does Carla Johnson Cost to Hire?
How Much Does it Cost to Hire Carla Johnson?
Carla Johnson’s speaking fees typically reflect their exceptional career and international demand. Engagements vary depending on location, format, and duration; keynote appearances, conferences, and international events may command higher fees due to travel and preparation requirements.
