Former LEGO Executive Vice President, Branding Strategist & Chairman at Nord Modules & Rosa Danica
Christian Majgaard’s Biography:
Christian Majgaard is a former top executive at LEGO, recognised worldwide for his leadership in branding, marketing and business innovation. As the company’s Head of Global Brand and Business Development, he helped guide LEGO’s expansion from a Danish toy maker into a global powerhouse. Christian is now an international keynote speaker known for his humour, clarity and ability to turn complex strategic ideas into stories people remember. His most notable achievements include shaping the launch of LEGOLAND® parks, LEGO Mindstorms®, and major licensing partnerships with Hollywood franchises.
Christian began his career as a senior management consultant at PA Consulting, advising major international companies on strategy and organisational development. After completing his MSc at Aarhus Business School and executive studies at IMD, he joined LEGO in the 1970s. His formative years at the company included roles in international market research and EU marketing, giving him a close understanding of customer behaviour and product development. These early responsibilities laid the groundwork for his later leadership, where he rose through the ranks as Vice President, Senior Vice President and Executive Vice President, eventually joining LEGO’s global executive team.
During his 25 years with LEGO, Christian led some of the most transformative projects in the company’s history. He oversaw LEGO’s first global theme parks, helped launch the robotics division through LEGO Mindstorms, and developed significant entertainment partnerships including Harry Potter and Star Wars. His team pioneered LEGO’s first branded retail stores and strengthened the company’s commitment to learning and digital innovation. Alongside his corporate work, Christian became Chairman of Nord Modules and Chairman of Rosa Danica, served as a Guest Professor at the University of Ljubljana, and supported organisations ranging from Deloitte to Disney with strategic guidance. He has also authored ‘13 Hints for Tomorrow’s Brand Builders’ and contributed to leadership programmes around the world.
Why Hire Christian Majgaard?
People hire Christian for his rare mix of strategic insight and engaging storytelling. His key topics include branding, innovation, business strategy and the inside story of LEGO’s rise to global prominence. These themes are essential for organisations seeking growth, fresh thinking and practical direction. Christian uses real examples, such as the development of LEGO’s first robot series, to show audiences how innovation becomes a commercial advantage. His talks leave leaders with ideas they can use immediately and a renewed confidence in shaping the future of their organisations.
Christian Majgaard’s Career Highlights:
Below showcases Christian Majgaard’s career in innovation and strategy:
- 2025 – Completed his eight-year tenure as Chairman of Rosa Danica A/S
- 2024 – Named a Top Change Management Speaker by Champions Speakers
- 2019 – Appointed Chairman of the Board, Nord Modules A/S
- 2017 – Appointed Chairman of the Board, Rosa Danica A/S
- 2016 – Became Guest Professor, University of Ljubljana Faculty of Economics
- 2014 – Joined the Supervisory Board of Odense Zoo
- 2000 – Became Board Member & Investor, Majgaard Brand & Business Development
- 1974 – Appointed Vice/Senior Vice/Executive Vice President, LEGO Group
Videos
Christian Majgaard’s Official Keynote Speaking Videos & Showreel:
Testimonials
“A fire broke out in all of us after your presentation!” – Lindberg Eyewear
“Flexible, genuine, experienced, humorous, engaging, generous and fantastic personality. He was an all-round diamond.” – Lancaster University
“Funny, experienced, practical approach that our mainly SME audience could really relate to.” – Science City York
“I would like to thank you very much for your excellent presentation. It was stimulating and totally supported our management direction” – Miller Insurance
“Intelligent, on topic, humorous and human. Can’t recommend him highly enough” – Aspect
“Thank you for delivering your most excellent presentation. We have had excellent feedback from our customers and guests!” – Zürich Financials London
“The event was absolutely fantastic, well attended and we’ve already had positive feedback coming through. One individual in particular asked that I pass on a message to you, which I hope you do not mind me doing: ‘I spent my childhood building things with Lego. Last summer my teenage son had open heart surgery in London (pretty stressful! – see attached), and we bought Technical Lego that he and I were able to build together while he was recuperating. It was a great time together. Would it be possible please for you to pass my thanks on to Mr Majgaard for the work he did at Lego? He has my lifelong gratitude.'” – Sam, JP Morgan
Speaking Topics
Christian Majgaard’s Official Keynote Topics:
- Innovation and Business Growth
- Leadership and Organisational Culture
- Marketing and Brand Development
- Strategy and Long-Term Planning
- The LEGO Story: Lessons in Global Brand Building
How Much Does Christian Majgaard Cost to Hire?
How Much Does it Cost to Hire Christian Majgaard?
The cost of hiring Christian Majgaard varies depending on your event needs, location and format. For an accurate and tailored quote, please contact a London Keynote Speakers Agency booking agent for expert guidance.