David Abbott

Pricing Expert, Portfolio Marketing Director at The Marketing Centre & Author of ‘How To Price Your Platypus’

David Abbott’s Biography:

David Abbott is a leading pricing expert, marketing strategist and keynote speaker who helps organisations unlock higher profitability through a deeper understanding of pricing psychology. Renowned for his ability to explain why customers are willing to pay certain prices and how businesses can confidently communicate value, David has become a sought-after speaker for sales, marketing and leadership conferences. With more than three decades of commercial experience spanning multiple sectors, he combines practical business insight with evidence-based pricing strategies. His engaging presentations equip leaders with the tools to improve margins, increase revenue and make more effective commercial decisions in competitive markets.

Educated in Engineering Science and Economics at the University of Oxford, David began his professional career as an electronics design engineer, spending ten years developing his technical expertise. He later transitioned into commercial and marketing leadership roles, applying analytical thinking to business growth and customer behaviour. Over the course of his career, he has held senior positions across diverse industries, including IT, manufacturing, healthcare, consumer goods, outsourced services and distribution. His leadership roles have included General Manager of CPC, Managing Director of GSPK Multifuel Technology, Group Marketing Director of Siddall & Hilton, Director of Aspire Direct, Director of All About Everything and Marketing Expert Practitioner at The HiveMind Network.

David is the author of the acclaimed book ‘How To Price Your Platypus’, a practical guide to pricing strategy and customer value perception. He is a Fellow of the Professional Speaking Association and a Chartered Marketer, reflecting his standing within both the speaking and marketing professions. Throughout his career, he has developed a reputation for translating complex commercial concepts into practical actions that businesses can implement immediately.

Today, David serves as Director of Insight Best Practice and Portfolio Marketing Director at The Marketing Centre. His clients include EweMove, Fine & Country, The Guild, EA Masters, IPG Conference, Venues of Excellence and NFAN. Drawing on experience across consumer, business and public sector markets, he delivers impactful insights that help organisations improve profitability while strengthening customer relationships and long-term commercial success.

Why Hire David Abbott?

David Abbott is hired by organisations seeking practical strategies to improve profitability, pricing confidence and commercial performance. Combining engineering precision with extensive marketing expertise, he delivers clear, actionable insights that resonate with business leaders, sales teams and marketers alike. His presentations are tailored to the realities of modern markets, helping audiences understand value perception, customer decision-making and pricing effectiveness. Having worked with organisations across numerous sectors, David brings a wealth of real-world case studies and proven frameworks that enable businesses to drive sustainable growth and maximise commercial opportunities.

David Abbott‘s Career Highlights:

Here are some of the key milestones that define David Abbott’s remarkable career:

• 2019 – Authored ‘How To Price Your Platypus’, sharing his expertise on pricing psychology and value communication.
• 2017 – Serves as Portfolio Marketing Director at The Marketing Centre, helping businesses strengthen marketing strategy and commercial performance.
• 2010 – Leads Insight Best Practice as Director, providing expertise in pricing, customer insight and profitability improvement.
• 2015 – Appointed Marketing Expert Practitioner at The HiveMind Network, supporting business leaders with strategic marketing guidance.
• 2014 – Served as Director of Aspire Direct, contributing to marketing and business development initiatives.
• 2010 – Became Director of All About Everything, expanding his leadership portfolio across multiple sectors.
• 2008 – Appointed Group Marketing Director of Siddall & Hilton, leading strategic marketing and growth activities.
• 2005 – Served as Managing Director of GSPK Multifuel Technology, overseeing commercial operations and business development.
• 2001 – Worked as General Manager of CPC, managing growth and operational performance within the organisation.