The Fabulous Baker Brothers

The Fabulous Baker Brothers are the dynamic duo of siblings, Tom Herbert (the baker) and Henry Herbert (the butcher and chef), who have brought a fresh, unpretentious charm to the culinary world. They are fifth-generation bakers, having taken over the reins of their celebrated family enterprise, Hobbs House Bakery, which was originally established in the Cotswolds in the 1920s. The bakery itself is known for its traditional methods, including a highly sought-after sourdough starter.

Elder brother Tom is the master baker, attending baking college before immersing himself in the family tradition. Younger brother Henry studied at Westminster Catering College and forged a path in butchery and cheffing. This unique, complementary skillset, combining Tom’s traditional, high-quality bakery products with Henry’s expert handling of meat and creative cooking, forms the distinctive foundation of their success, allowing them to operate neighbouring, symbiotic culinary venues.

They rose to national prominence as the stars of their own self-titled Channel 4 series, The Fabulous Baker Brothers, which ran for two popular series starting in 2012. The show resonated with audiences by showcasing their culinary talents, playfully exploring their sibling rivalry, and helping others in their food ventures. The duo has leveraged their on-screen popularity into a robust digital presence and has since published two best-selling cookery books with more content in development.

Individually, they have achieved significant critical acclaim. Tom stole the spotlight as the Young Baker of the Year and was later featured on Grocer Magazine’s Top 50 Influential Foodies list. Henry was recognised on the prestigious Forbes 30 Under 30 One to Watch list in the arts division. Today, the pair are highly sought after for entertaining speaker sessions and cookery demonstrations, offering genuine insight into entrepreneurship, managing a multi-award-winning family business, and the power of food authenticity.

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Below showcases The Fabulous Baker Brothers’ inspirational career highlights throughout the world of food:

  • 2025 – Hobbs House Bakery received the King’s Award for Enterprise in Sustainable Development.
  • 2024 – Henry Herbert was named one of the 50 most influential individuals in business in Gloucestershire.
  • 2016 – Henry Herbert appeared on Forbes Europe “30 Under 30” in the Arts/Young Entrepreneurs category.
  • 2012 – The Fabulous Baker Brothers TV show premiered on UK television.
  • 2010 – Tom Herbert won “Young Baker of the Year” after leaving baking college.

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The Fabulous Baker Brothers