Co-Founder & CEO of Amazing If, 3x Sunday Times Bestselling Co-Author & Co-Host of The Squiggly Careers Podcast
Helen Tupper’s Biography:
Helen Tupper is the co-founder and CEO of Amazing If, widely recognised for co-creating the Squiggly Careers concept alongside Sarah Ellis. As a speaker, Helen is known for translating complex career challenges into clear, practical ideas that resonate with modern audiences. Her engaging delivery and evidence-based frameworks make her a trusted choice for organisations looking to support employee development, confidence and career ownership. Helen’s work focuses on helping individuals navigate change with clarity and purpose, making her a compelling and relevant voice on the future of work.
Helen began her career in commercial and marketing roles, building strong foundations in customer insight and business development. She started at Britvic Soft Drinks before moving to Procter and Gamble, where she developed her expertise in brand and customer strategy. She then joined Capital One as a Senior Marketing Project Manager, later transitioning to E.ON UK as an Innovation Venture Manager. Her career progressed to BP, where she became Global Head of Customer Experience and Thought Leadership, overseeing digital strategy and communications. Helen later joined Virgin, leading Virgin Insight and then becoming Head of Marketing for Virgin Red, where she launched a new mobile-first venture. Alongside her corporate roles, she co-founded Amazing If and later held senior positions at Microsoft, including Evangelism Marketing Director and Commercial Marketing Director.
Helen is an alumna of the EY Winning Women programme and has co-authored three Sunday Times best-selling books, The Squiggly Career, You Coach You and Learn Like a Lobster. She co-hosts the Squiggly Careers podcast, which has gained millions of downloads and features prominent business voices. Helen contributes to Harvard Business Review and has appeared across leading media outlets, including the BBC, Women’s Hour, Virgin Radio and The Guardian. She also serves as a Board Trustee for Working Families, is an RSA Fellow, an Angel Investor for NoBa Capital and a Trustee of the Chartered Management Institute.
Helen continues to work with global organisations to support learning, development and career progression. Through Amazing If, she has helped thousands of individuals build confidence in their careers and develop the skills needed to succeed in evolving workplaces. Her approach combines research, real-world experience and relatable storytelling, ensuring her ideas are both accessible and actionable. Helen’s work is centred on empowering people to take ownership of their growth and create meaningful careers on their own terms.
Why Hire Helen Tupper?
Helen delivers insightful and engaging keynote sessions that equip audiences with practical tools to navigate modern careers. Her TEDx talk with Sarah Ellis, The Best Career Path Isn’t Always a Straight Line, has reached hundreds of thousands of viewers, showcasing her ability to connect with diverse audiences. Helen’s sessions are interactive, relevant and grounded in real business experience, making her a valuable addition to conferences, leadership events and organisational development programmes.
Helen Tupper’s Career Highlights:
Here are some of the key milestones that define Helen Tupper’s remarkable career in personal development and workplace culture:
- 2026 – Featured in Inc. Magazine
- 2026 – Published Learn Like a Lobster
- 2025 – Member of the Board of Trustees, Chartered Management Institute
- 2025 – Angel Investor for NoBa Capital
- 2022 – Published You Coach You
- 2021 – Helen became a Harvard Business Review contributor
- 2020 – Published The Squiggly Career
- 2019 – Became RSA Fellow
- 2019 – Board Trustee for Working Families
- 2017 – Commercial Marketing Director, Microsoft
- 2016 – Evangelism Marketing Director, Microsoft
- 2014 – Head of Marketing for Virgin Red
- 2013 – Head of Virgin Insight, Virgin
- 2013 – Co-founded Amazing If with Sarah Ellis
- 2011 – Global Head of Customer Experience and Thought Leadership, BP
- 2009 – Innovation Venture Manager at E.ON UK
- 2007 – Senior Marketing Project Manager for Capital One
- 2006 – Customer Business Development Manager, Procter & Gamble
- 2004 – Business Development Manager at Britvic Soft Drinks
Videos
Helen Tupper’s Official Keynote Speaking Videos & Showreel:
Testimonials
“Thank you so much for your insightful and engaging session that you gave at NatWest Group this morning. It was honestly one of the best digital learning workshops I’ve been to in a long time… from the presentation format (I loved the live slide builds), interactivity via questions and the mind map to the content/topic itself; and of course not forgetting your delivery. I’ve come away with lots of actionable insights to take into my day to day.” – NatWest Group
“I’ve attended countless presentations over the years, but I’ve rarely seen someone communicate with this level of clarity, presence, and purpose. The message was captivating, the delivery flawless, and the blend of enthusiasm, precision, and authenticity was something I’ve never experienced in person before. If you ever have the chance to bring Helen in to speak to your organisation, take it! One hour completely rewired how I think about learning.” – Microsoft
“I really enjoyed this session – I can imagine how hard it is to land on a keynote that works for all levels and teams, but this genuinely felt like a great fit. It didn’t try and cram in too much; instead, it focused on rethinking the basics and sharing insights you can actually apply in your day-to-day, which I really appreciated. Also loved the ‘learn like a lobster’ analogy – that one will definitely stick with me.” – Trainline
Speaking Topics
Helen Tupper’s Official Keynote Topics:
- The Five Skills You Need to Succeed in a Squiggly Career
- How to Use AI as a Tool for Career Development
- Why We All Need to Learn Like a Lobster
- How to Be a Brilliant Manager in a World That Keeps Changing
- Learning in the Age of AI
- Learning Through Ambiguity
How Much Does Helen Tupper Cost to Hire?
How Much Does it Cost to Hire Helen Tupper?
The cost of hiring Helen Tupper depends on factors such as your event format, location, audience size and length of appearance. For an accurate quote tailored to your event, please contact a London Keynote Speakers Agency booking agent for expert guidance.