Jay Baer

Jay Baer is a globally recognised business growth and customer experience strategist, celebrated for helping organisations turn customers into their most effective marketing asset. Jay is the author of seven bestselling books and the founder of five multi-million dollar companies, establishing himself as a leading authority on modern marketing and service excellence. As Executive Director of Slingshot and Founder of Convince & Convert, he has advised major organisations including Nike, Hilton and the United Nations. His engaging, research-driven insights and practical frameworks make him a highly sought-after keynote speaker for businesses aiming to improve customer loyalty, reputation and revenue.

Jay began his career in politics, working as a direct mail specialist for a United States Senator. He then held roles in government as a spokesperson, before transitioning into environmental services marketing, where he developed commercial and communications expertise. These early experiences shaped his understanding of persuasion, messaging and audience behaviour. Jay later moved fully into digital marketing and entrepreneurship, founding multiple successful companies and building Convince & Convert into a globally respected consultancy focused on customer experience and content strategy.

Throughout his career, Jay has received significant industry recognition. He was named the world’s number one global guru for internet marketing and the number two global guru for customer experience in 2024. He has also been inducted into the Professional Speaking Hall of Fame, reflecting his long-standing impact on the speaking circuit. In addition to his books, Jay hosted the Social Pros Podcast, which was recognised among the top marketing podcasts by the Content Marketing Awards.

Beyond his consultancy and speaking work, Jay is also Co-Founder and Editor of The Tequila Report and the creator of Tequila Jay Baer, where he has become one of the most influential voices in the tequila space globally. This diverse portfolio highlights his ability to build personal brands, connect with audiences and translate niche expertise into commercial success.

Jay delivers highly actionable keynote presentations grounded in real-world data, case studies and decades of advisory experience. He is known for translating complex customer experience and marketing concepts into clear, implementable strategies that drive measurable business outcomes. His speaking style is energetic, insightful and tailored to each audience, ensuring relevance across industries. Having worked with global brands and addressed audiences worldwide, Jay brings credibility, clarity and immediate value to conferences, leadership events and corporate programmes focused on growth, customer retention and competitive differentiation.

Here are some of the key milestones that define Jay Baer’s remarkable career:

  • 2026 – Co-founded and became editor of The Tequila Report, a leading consumer guide focused on additive free tequila and industry transparency
  • 2024 – Named the world’s number one global guru for internet marketing
  • 2024 – Ranked as the world’s number two global guru for customer experience
  • 2022 – Founder of Tequila Jay Baer, becoming the second most popular tequila influencer in the world through content and education
  • 2018 – Inducted into the Professional Speaking Hall of Fame in recognition of his speaking career
  • 2015 – Hosted the Social Pros Podcast, recognised as a top marketing podcast by the Content Marketing Awards
  • 2008 – Founded Convince & Convert, advising global brands including Nike, Hilton and the United Nations
  • 2010s – Authored seven bestselling books on marketing and customer experience
  • 2000s – Founded multiple companies, building five multi-million dollar businesses
  • 1990s – Worked in government as a spokesperson and communications professional