Jess Hunt

Jess Hunt is a leading entrepreneur, influencer and co-founder of the globally recognised beauty brand REFY. Having transformed a personal passion for beauty into one of the industry’s fastest-growing businesses, Jess is widely respected for her expertise in entrepreneurship, personal branding and digital marketing. With an Instagram following of more than 1.6 million people, she has built an influential platform that complements her success as a business leader. As a speaker, Jess shares practical insights on innovation, audience engagement, brand building and turning ideas into scalable commercial ventures.

Jess began her career by sharing lifestyle and beauty content on social media, steadily growing a loyal online community of 1.6 million followers through her authenticity and consistency. Her influence led to collaborations with major brands and opportunities within the modelling industry. During this period, she identified a gap in the beauty market for simpler, more effective products. After meeting future business partner Jenna Meek, the pair developed a solution inspired by Jess’s own beauty routine. Together, they launched REFY, beginning with the Brow Sculpt product, which exceeded all expectations and quickly sold out. Under their leadership, REFY expanded into a global beauty and skincare brand with more than 50 products stocked by leading retailers including Selfridges, Space NK, Brown Thomas and Sephora.

Jess’s achievements have been recognised through numerous industry accolades. REFY received the Most Inspiring Launch award at The Klicks and was named among the UK’s fastest-growing private companies. The business has also been featured in The Times’ Best Places to Work list for consecutive years, reflecting its strong culture and leadership. Jess herself was ranked ninth in the MOIVO Awards’ Top 50 Women Entrepreneurs in Europe, recognising her influence as one of the continent’s most successful female founders.

Beyond her commercial success, Jess is admired for championing authenticity and empowering others to pursue ambitious goals. She openly shares lessons from building a business in the public eye, balancing creativity with commercial strategy and maintaining a strong personal identity while leading a rapidly growing company. Her experiences resonate with entrepreneurs, aspiring business leaders and organisations seeking insights into innovation, resilience and modern leadership.

Jess Hunt offers audiences a unique perspective on building influence, creating successful brands and navigating entrepreneurship in the digital era. Drawing upon her journey from social media creator to co-founder of a globally recognised beauty company, she provides practical lessons on leadership, innovation and customer engagement. Her ability to connect with younger audiences, understand changing consumer behaviours and build authentic communities makes her particularly valuable for organisations looking to inspire entrepreneurial thinking. Jess’s story demonstrates how vision, persistence and creativity can transform a simple idea into an internationally successful business.

Here are some of the key milestones that define Jess Hunt’s remarkable career across social media and entrepreneurship:

  • 2026 – Ranked #9 Among Top 50 Women Entrepreneurs in Europe for 2026
  • 2025 – REFY Recognised as One of the Fastest-Growing Private Companies in the UK by FEBE Group
  • 2024 – REFY Awarded Most Inspiring Launch Award at The Klicks
  • 2020 – Jess and Jenna Launch REFY
  • 2018 – Became a Full-Time Influencer
  • 2011 – Began Posting on Social Media