Former Director of Merchant Integration at Amazon, Managing Partner of Rossman Partners & Author of ‘The Amazon Way‘
John Rossman’s Biography:
John Rossman is a business strategist, author and former Amazon executive who is widely recognised for helping organisations navigate digital transformation, innovation and leadership change. Best known for launching and scaling key initiatives during Amazon’s formative years, including Amazon’s Merchants business, he has built a reputation as one of the leading interpreters of the principles behind Amazon’s success. Through his books, advisory work and executive consulting, John has helped leaders understand how to embrace customer obsession, operational excellence and innovation in increasingly complex business environments. His combination of real world executive experience and practical strategic insight makes him a highly sought after keynote speaker for organisations looking to accelerate growth, transformation and competitive advantage.
John’s career has been built on a foundation of business consulting and operational leadership. He rose through the ranks at Arthur Andersen LLP, becoming a Partner in Business Consulting, where he advised organisations on strategy and business performance. He later joined Amazon during a pivotal period of expansion and innovation. As Director of Merchant Integration, he launched Amazon’s Merchants business, a transformative initiative that expanded the company’s marketplace capabilities and reshaped modern ecommerce. He subsequently served as Director of Enterprise Services, helping to develop and scale new business opportunities. Following his executive career, John founded Rossman Partners, where he serves as Managing Partner, advising companies on digital strategy, leadership and innovation.
John’s expertise has gained widespread recognition through his influential thought leadership and publishing work. He is the author of several highly regarded business books including ‘The Amazon Way on IoT: 10 Principles for Every Leader from the World’s Leading Internet of Things Strategies’, ‘Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader’, ‘The Amazon Way: Amazon’s 14 Leadership Principles’ and ‘Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era’. These works have positioned him as a leading authority on innovation, digital transformation, and leadership. His insights are frequently sought by executives, industry leaders, and organisations seeking practical guidance on adapting to disruption and building high-performing cultures.
Why Hire John Rossman?
Beyond his writing and consulting work, John has held numerous advisory positions that further demonstrate the breadth of his expertise. He has served as Advisor to the CEO at Vxtra Health, Innovation Advisor at T-Mobile, and has held Board of Advisors roles with Modjoul, TERBINE and Supply Clinic. These positions have allowed him to work across industries ranging from healthcare and technology to supply chain innovation. As a keynote speaker, John delivers more than theory. He brings first hand experience from Amazon, deep advisory expertise and actionable frameworks that audiences can immediately apply. His presentations provide clear strategies for leadership, innovation and transformation, making him an outstanding choice for organisations seeking a speaker who can inspire change while delivering practical business results.
John Rossman’s Career Highlights:
Here are some of the key milestones that define John Rossman’s remarkable career:
- 2024 – Published “Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era”
- 2021 – Published “The Amazon Way: Amazon’s 14 Leadership Principles”
- 2019 – Published “Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader”
- 2019 – Appointed as Advisor to the CEO at Vxtra Health
- 2019 – Joined the Board of Advisors at Modjoul
- 2019 – Joined the Board of Advisors at TERBINE
- 2018 – Appointed Managing Partner at Rossman Partners
- 2018 – Named to the Board of Advisors at Supply Clinic
- 2018 – Took on the role of Innovation Advisor at T-Mobile
- 2016 – Published “The Amazon Way on IoT: 10 Principles for Every Leader from the World’s Leading Internet of Things Strategies”
Videos
John Rossman’s Official Keynote Speaking Videos & Showreel:
Testimonials
“John Rossman helped our technology organization in many ways including giving a keynote about what being digital meant, and several tools and strategies to develop this throughout our organization. The speech resonated with the team and discussion continued far after. If you’re thinking about building your digital strategy and capabilities, John will give you unique and actionable insights.” – Nordstorm CIO
“Incredibly insightful and effective. I found myself referencing a lot of it while working with the teams. The overall structure— the juxtaposition of principles and how they are put into practice is great. The depth of practical knowledge was greater than in most other speakers’ talks (comparing propositional knowledge—“knowing that” v practical knowledge “knowing how”). As a speaker, you’re high energy and wholly credible.” – Deliotte
“The Amazon story is so relevant to what every company is trying to accomplish, and CCOs are seeking new ways to work effectively across the CSuite in this time of corporate transformation. A good story well told.” – Page Society
“The team loved John’s keynote, were busy taking notes and discussed through the rest of our leadership retreat. They all really got to think at a higher level!” – Patty, Co-CEO, First American Funding
“The Big Bet Leadership keynote delivered an unparalleled journey through innovation and leadership excellence. Its profound insights have invigorated our team, equipping us to navigate our industry with newfound clarity and velocity. This keynote set a new benchmark for our team’s leadership excellence. John was incredible in preparing and interacting with our team!” – Frank, CEO, Railbookers
“The audience LOVED your presentation, and they took away many key learnings that they hope can be applied moving forward.” – Novartis
“John’s insights about scaling innovation and culture are terrific. He shares his own experience and highlights best practices that work for growing organizations.” – Tim, President & Chief Operating Officer, Chick-fil-A, Inc.
“Having John advise my organization is like having Jeff Bezos advise me. This is the best strategy, leadership, and tactics keynote I have seen. John has had a profound impact on the company I founded, Modjoul. John’s a master at practical advice and approaches to deliver innovative solutions.” – Eric, CEO & Founder, Modjoul
Speaking Topics
John Rossman’s Official Keynote Topics:
- Revolutionising Healthcare & Insurance with Innovation – The Amazon Way
- Championship Habits – Culture & Tactics for High-Performance Teams
- Think Like Amazon – What’s the Future of Your Industry & Ecosystem?
- Lessons from the Launch of the Amazon Marketplace Business – How You Become a Big Bet Legend in Your Industry
- Innovation & Leadership – The Amazon Way
- Winning with Artificial Intelligence in the Hyper-Digital Era
How Much Does John Rossman Cost to Hire?
How Much Does it Cost to Hire John Rossman?
John Rossman’s speaking fees typically reflect their exceptional career and international demand. Engagements vary depending on location, format, and duration; keynote appearances, conferences, and international events may command higher fees due to travel and preparation requirements.