Justin Herald

Managing Director of Customer Culture, Founder of Attitude Inc., Eight-Time Bestselling Author & Named International Entrepreneur of the Year

Justin Herald’s Biography:

Justin Herald is a business strategist, bestselling author and entrepreneur best known for founding Attitude Inc., a clothing brand he launched with just $50 that grew into a multi-million-dollar global licensing empire. Widely recognised as one of Australia’s most inspiring business success stories, Justin transformed a simple slogan-based apparel concept into a brand generating more than $30 million annually without spending a single cent on advertising. As a keynote speaker, he shares practical lessons on entrepreneurship, customer engagement, leadership and business growth, drawing upon decades of first-hand experience building successful companies from the ground up. Today, he speaks to more than 70,000 people each year at conferences and corporate events around the world.

Justin’s entrepreneurial journey began in 1995 when he founded Attitude Inc. Armed with determination, creativity and a powerful understanding of branding, he rapidly expanded the company into an internationally recognised business. Following the success of Attitude Inc., Justin continued to develop innovative ventures and became Managing Director of Customer Culture, a leading training company dedicated to helping organisations improve customer engagement and service performance. He also founded the ReferUs Network, a referral platform that achieved global expansion within just two months of its launch. In addition, he created the Limitless Leadership Programme to help individuals and organisations unlock their leadership potential.

Alongside his business achievements, Justin has established himself as a respected author. He has written eight international bestselling books, including ‘What Are You Waiting For?: If Nothing Changes, Nothing Changes’, ‘It’s All a Matter of Attitude’ and ‘How to Grow Your Business Without Spending a Single Cent.’ His publications have inspired entrepreneurs and business leaders worldwide with their practical, no-nonsense advice. In recognition of his accomplishments, Justin was named International Entrepreneur of the Year in 2005/06 and was also recognised as one of Australia’s Top 50 Future Leaders.

Beyond the boardroom, Justin is a highly sought-after media commentator and mentor. His entrepreneurial story has been featured on television programmes including A Current Affair, The Today Show, Sunrise, Today Tonight and Small Business Show. He has also served as a business mentor on Koshies Business Builders. Frequently interviewed by leading radio stations and newspapers such as The Age and The Daily Telegraph, Justin continues to influence entrepreneurs and organisations through his expertise, energy and commitment to helping others achieve lasting success.

Why Hire Justin Herald?

Justin Herald delivers practical, results-driven presentations that inspire audiences to take action and achieve measurable business growth. Combining real-world entrepreneurial experience with engaging storytelling, he provides valuable insights into customer service, leadership, branding and business development. With multiple successful ventures and speaking to tens of thousands of people worldwide, Justin understands the challenges facing modern organisations. His presentations are packed with actionable strategies, relatable lessons and proven techniques that help businesses improve performance, strengthen culture and create sustainable success in competitive markets.

Justin Herald’s Career Highlights:

Here are some of the key milestones that define Justin Herald’s remarkable career:

• 2023 – Expanded the ReferUs Network globally within just two months of launch, demonstrating the scalability of his innovative referral platform.
• 2020 – Launched the Limitless Leadership Programme to help individuals and organisations develop high-performing leaders.
• 2016 – Became Managing Director of Customer Culture, helping organisations improve customer engagement and service excellence.
• 2006 – Recognised as one of Australia’s Top 50 Future Leaders for his entrepreneurial achievements and business influence.
• 2006 – Named International Entrepreneur of the Year (2005/06) in recognition of his outstanding business success.
• 2004 – Published ‘So What Are You Waiting For?’, which became an international bestseller.
• 2003 – Published ‘Would You Like Attitude With That?’, which achieved bestseller status within three weeks of release.
• 1990s–Present – Authored eight international bestselling business books focused on entrepreneurship, leadership and growth.
• 1995 – Founded Attitude Inc. with just $50, growing it into a global brand generating more than $30 million annually.