Margaux Avedisian

Co-Founder of Beyond The Runway & Strategic Blockchain and ICO Consultant and Advisor, Dubbed ‘The Queen of Bitcoin’ by the Wall Street Journal

Margaux Avedisian’s Biography:

Margaux Avedisian is a Bitcoin expert, strategic blockchain and ICO adviser, serial entrepreneur, and co-founder of Beyond the Runway. Active in the crypto ecosystem since 2012, she has helped launch, scale, and communicate some of the industry’s most prominent projects while building ventures at the intersection of finance, technology, and culture. Her work connects capital, founders, and markets, and she is recognised for translating complex blockchain ideas into clear commercial strategies and partnerships.

Margaux began her career in business development and product with early ventures including TuneTug and Answer in 30, followed by roles at Gogobot and Plurchase. She moved into digital assets as Vice President of business development and client services at TradeHill, then co-founded AlphaPoint, one of the first white-label crypto exchange software providers, and MonetaGo, a blockchain value transfer company. Parallel to building companies, she developed a media profile as a host and stand-up comedian, using humour to broaden public understanding of emerging tech.

She later became executive vice president at Transform Group, leading communications for more than 100 blockchain companies and over 60 token launches, including marquee names such as Ethereum, Augur, Golem, and Bancor. Senior marketing and advocacy posts followed, including acting Chief Marketing Officer at Elixxir and Executive Director of the Aquarian Advocacy Group. In 2020, she co-founded Beyond the Runway, a fashion-tech platform using AI, 3D avatars, and fabric simulation to solve size and fit, reduce returns, and improve sustainability for major e-commerce brands.

Today, Margaux advises founders, funds, and corporates on strategy, fundraising, go-to-market, and brand, drawing on a background in psychology and an MFA in fashion merchandising. She is a frequent media contributor and speaker, with appearances at more than 30 conferences, and continues to build bridges between crypto, entertainment, and alternative investments.

Why Hire Margaux Avedisian?

Margaux Avedisian brings a rare end-to-end perspective as a founder, exchange builder, strategist, and communications leader in crypto and Web3. She blends technical fluency with practical commercial insight, making complex topics accessible for executive teams and general audiences. Whether unpacking regulation, token economics, or AI’s role in commerce, she offers actionable frameworks and memorable delivery, informed by hands-on launches, advocacy work, and her experience speaking on global stages.

Margaux Avedisian’s Career Highlights:

Below showcases Margaux Avedisian’s highlights that influenced her career throughout bitcoin, cryptocurrency and blockchain:

• 2025 – Spoke at the FEMINO Los Angeles Chapter Launch, adding to more than 30 international conference appearances.
• 2023 – Began independent work as a consultant, strategic adviser, connector, and deal maker across crypto, entertainment, and alternative assets.
• 2020 – Co-founded Beyond the Runway, pioneering AI-powered 3D avatar and fabric simulation technology to revolutionise online fashion retail.
• 2019 – Served as executive director of the Aquarian Advocacy Group, leading initiatives to promote pro-innovation and fair regulation for the crypto industry.
• 2018 – Acted as chief marketing officer for Elixxir, a blockchain platform founded by David Chaum focused on privacy and secure digital communication.
• 2016 – Appointed executive vice president at Transform Group, overseeing PR and communications for more than 100 blockchain companies and over 60 ICOs.
• 2016 – Hosted the talk show Burning Bridges with Margaux on Radio Free Brooklyn, featuring interviews with thought leaders and innovators.
• 2014 – Co-founded MonetaGo, advised Bitcoin Shop, and contributed to the Chamber of Digital Commerce as part of its first Bitcoin Education Day on Capitol Hill.
• 2013 – Co-founded AlphaPoint and worked on the AlphaPoint Exchange platform, helping develop early crypto infrastructure and appearing in The Rise and Rise of Bitcoin.
• 2012 – Served as vice president of business development and client services at TradeHill, one of the world’s first major Bitcoin exchanges.
• 2010 – Co-founded TuneTug at ImageChef, developing a mobile app that allowed party guests to collaboratively vote on and control live music playlists in real time.