Emeritus Professor of Management & Marketing at the London Business School, Former Chairman of Which? & Author of ’12 Powers of a Marketing Leader’
Patrick Barwise’s Biography:
Patrick Barwise is an expert in marketing, business and management, best known as Emeritus Professor of Management & Marketing at London Business School and a former Chairman of Which?. Combining decades of academic excellence with senior leadership experience, Patrick has become one of the most respected voices in marketing strategy, customer value and business performance. His research has shaped the thinking of organisations worldwide, while his keynote speeches provide practical insights into effective leadership, marketing excellence and sustainable business growth. As the co-author of ‘The 12 Powers of a Marketing Leader’, based on the world’s largest study of marketing leadership incorporating more than 68,000 assessments, Patrick equips audiences with evidence-based strategies to develop exceptional leaders.
Patrick began his career as a Systems Engineer at IBM before moving into commercial leadership as Marketing Director at Graphic Systems International. His transition from engineering to marketing gave him a distinctive perspective on combining analytical thinking with customer-focused strategy. He later joined London Business School, where he established himself as one of the UK’s leading academics in management and marketing, eventually becoming Emeritus Professor. Alongside his academic career, he has served as Chairman of Which?, Specialist Advisor to the House of Lords Select Committee on Communications and Visiting Senior Fellow in Media & Communication at the London School of Economics.
An accomplished author, Patrick has written several influential books that have shaped modern marketing thought. His publications include ‘Beyond the Familiar’, ‘Simply Better’, ‘The 12 Powers of a Marketing Leader’ and ‘The War Against the BBC’. He has also been recognised as an Honorary Fellow of The Marketing Society, served as Chairman of the Market Research Society and chaired the Archive of Market and Social Research, reflecting his longstanding contribution to the marketing profession.
Throughout his career, Patrick has successfully bridged academia, business and public policy, advising organisations on marketing effectiveness, customer insight and communications. His ability to translate rigorous research into practical guidance has made him a trusted adviser to businesses, policymakers and professional bodies alike. Whether speaking to corporate leaders or industry audiences, Patrick delivers thought-provoking presentations that combine academic credibility with real-world application.
Why Hire Patrick Barwise?
Patrick Barwise delivers insightful, research-driven keynote presentations that help organisations strengthen marketing leadership, customer strategy and business performance. Drawing on decades of academic expertise, executive experience and public policy work, he translates complex concepts into practical actions audiences can immediately implement. His presentations are enriched by pioneering research, bestselling publications and extensive experience advising businesses and government bodies. Patrick’s engaging style, evidence-based approach and deep understanding of leadership and marketing make him an outstanding speaker for conferences, executive events and leadership development programmes.
Patrick Barwise’s Career Highlights:
Here are some of the key milestones that define Patrick Barwise’s remarkable career:
- 2020 – Published ‘The War Against the BBC’, examining the future of public service broadcasting and media policy.
- 2019 – Served as Chairman of the Market Research Society, supporting excellence across the research profession.
- 2016 – Co-authored ‘The 12 Powers of a Marketing Leader’, based on the world’s largest study of marketing leadership with more than 68,000 assessments.
- 2011 – Appointed Visiting Senior Fellow in Media & Communication at the London School of Economics.
- 2010 – Served as Chairman of Which?, leading one of the UK’s most influential consumer organisations.
- 2010 – Acted as Specialist Advisor to the House of Lords Select Committee on Communications, advising on television advertising regulation.
- 2004 – Published ‘Simply Better: Winning and Keeping Customers by Delivering What Matters Most.’
- 2001 – Published ‘Beyond the Familiar’, exploring sustainable business growth and marketing strategy.
- 1976 – Became Emeritus Professor of Management & Marketing at London Business School following a distinguished academic career.
- 1968 – Began his career as a Systems Engineer at IBM
Videos
Patrick Barwise’s Official Keynote Speaking Videos & Showreel:
Testimonials
“Patrick Barwise delivered an outstanding keynote that combined world-class research with practical business insight. His ability to translate complex marketing and leadership concepts into clear, actionable strategies was exceptional, leaving our audience inspired and equipped with ideas they could immediately apply. Engaging, authoritative and highly relevant, Patrick’s presentation was one of the standout sessions of our event. We would highly recommend him to any organisation seeking an expert speaker on marketing, leadership and business strategy.” – David Simms
Speaking Topics
Patrick Barwise’s Official Keynote Topics:
- Marketing
- Business Management
- Sales
- Leadership
How Much Does Patrick Barwise Cost to Hire?
How Much Does it Cost to Hire Patrick Barwise?
Patrick Barwise’s speaking fees typically reflect their exceptional career and international demand. Engagements vary depending on location, format, and duration; keynote appearances, conferences, and international events may command higher fees due to travel and preparation requirements.
