Human Behaviour Specialist, Transformational Coach & Former GMTV Resident Life Coach & Author of ‘Sort Your Life Out’ & ‘Life DIY’
Pete Cohen’s Biography:
Pete Cohen is a globally respected human behaviour specialist, transformational coach and bestselling author, widely known as “The People’s Coach”. Pete is a highly sought-after speaker due to his ability to deliver high-energy, deeply personal keynotes that translate behavioural science into practical transformation. His most significant professional achievement is the creation of the Survival-to-Thriving Framework, developed with Dr Ray Sylvester, which has helped organisations and elite performers move beyond burnout and sustained stress into clarity, resilience and peak performance. His work with brands such as Arsenal Football Club, IBM and Pfizer underpins his authority on leadership, wellbeing and intentional living.
Pete’s career began in health and fitness, where he developed an early understanding of the relationship between physical performance and mindset. After graduating from Cheltenham, his interest in psychology and human behaviour led him into coaching and behavioural change. This evolution marked a shift from motivation-based approaches to long-term habit and identity change. Pete’s growing reputation brought him into mainstream media, most notably as the resident life coach on GMTV for over twelve years, alongside appearances on BBC2’s Confidence Lab and ITV’s This Morning, firmly establishing him as a trusted voice in personal development.
As an author, Pete has written more than twenty books, including bestselling titles ‘Sort Your Life Out’, ‘Life DIY’ and ‘Shut the Duck Up’. His work has been translated internationally and continues to influence thousands seeking sustainable personal and professional change. He is also the co-founder and presenter of the Mi365 Podcast, a leading platform for wellbeing and performance insight. His documentary Hannah’s Story, created following the loss of his wife, won Most Inspirational Film at the Cannes Film Festival, highlighting his ability to transform personal adversity into collective meaning.
Beyond his professional achievements, Pete’s work is defined by empathy, authenticity and action. He continues to support individuals and organisations worldwide, helping them build resilience, clarity and long-term fulfilment in an increasingly demanding world.
Why Hire Pete Cohen?
Pete is hired as a speaker for his rare ability to combine behavioural science, lived experience and high-impact storytelling. With decades of stage experience and extensive broadcast credentials, he delivers talks that drive measurable change rather than short-term motivation. His frameworks equip audiences with practical tools to improve wellbeing, performance and leadership under pressure, making him particularly valuable for organisations seeking sustainable cultural and behavioural transformation.
Pete Cohen’s Career Highlights:
Here are some of the key milestones that define Pete Cohen’s inspirational transformation and coaching career:
- 2025 – Launched ‘The Magnificent Seven – 7 Steps to Better Health and Well Being’ course
- 2025 – ‘Hannah’s Story’ documentary won Most Inspirational Film at the Cannes Film Festival
- 2016 – Co-founder and presenter of the Mi365 Podcast, supporting personal
- 2016 – Appeared as an expert on ITV’s ‘Fat Chance’
- 2006 – Series Regular on ITVs ‘Looking Good Feeling Great’
- 2003 – Sold his weight-loss course to BUPA
- 2000s – Resident life coach on GMTV for 12 years
- 2000s – Authored 20 books including multiple bestsellers like ‘Shut the Duck Up’, ‘Sort Your Life Out’, and ‘Life DIY’
- 1995 – Owner of Sort Your Life Out Limited
- 1989 – Became a fitness instructor
Videos
Pete Cohen’s Official Keynote Speaking Videos & Showreel:
Testimonials
“Pete helped me win the World Championship for the second time. The man is a legend.” – Ronnie O’Sullivan
“Pete Cohen delivers stimulating sessions and makes you think about what you can do. Pete’s presentation will stick in your mind and make a difference.” – John, Head of Communications, Boehringer Ingelheim
“Pete’s energy and sense of humour were an instant hit! He quickly blended in, creating a more unified team, helping us to reach our goals!” – Todd, SPA Director, Four Seasons
“Pete set the conference atmosphere on a great, positive and energetic level. People were willing to take steps and act for the better.” – Steve, EMEA Conference Chair, IDUG
“Thanks so much for the incredibly inspiring session, your passion and commitment were awesome. I’m very excited to start making changes I’ve committed to.” – Cheryl, Brand Communications Manager, BUPA
“Pete delivered for us and a whole lot more. He wowed the audience with his energetic, professional and fun style. Pete is a true leader.” – David, Group Chief Executive, OPITO
Speaking Topics
Pete Cohen’s Official Keynote Topics:
- Intention in Action – Thriving Through Change & Uncertainty
- Comfort Habits & The Illusion of Certainty
- Overload, Resistance & Stress
- From Vision to Reality – Achieving Wellness & Productivity in the Workplace
- The Role of Intentions & Alignment
How Much Does Pete Cohen Cost to Hire?
How Much Does it Cost to Hire Pete Cohen?
The cost of hiring Pete Cohen depends on your event format, location and requirements. For an accurate and tailored quote, please contact a London Keynote Speakers Agency booking agent for expert guidance.