Susannah Schofield

Susannah Schofield is a respected business leader, entrepreneur and commercial strategist who has built a reputation for identifying new revenue streams, unlocking commercial opportunities and driving transformational change. As Director General of the Direct Selling Association UK since 2019, she has become a leading voice on business growth, innovation and leadership. A sought-after keynote speaker, Susannah draws upon decades of experience across corporate leadership, entrepreneurship and advisory roles, offering audiences practical insights into building successful organisations, creating sustainable growth and adapting to an evolving commercial landscape.

Susannah began her career with Royal Mail, where she spent 18 years developing an extensive understanding of sales, business development and commercial strategy. Progressing through a variety of senior leadership positions, she ultimately became Commercial Opportunity Director, having previously served as Deputy Sales Director. Her corporate success laid the foundation for a diverse entrepreneurial career, leading her to establish several successful ventures, including Best in Glass in 2010 and Pitch Sport in 2013. Alongside her business interests, she has held influential positions including Non-Executive Director of Cohesion Marketing by Design and Editor-in-Chief of Key Women in Business Magazine.

An accomplished author and recognised industry expert, Susannah published ‘Mind the Gap: Creating Your Successful Business Strategy’ in 2013. She is also the creator of the Dice Matrix Model, a strategic framework designed to help businesses identify growth opportunities and make effective commercial decisions. Her achievements have been recognised through numerous accolades, including the Excellence Industry Award and Start-Up Business of the Year. She was also named a finalist for the Business Parent of the Year award. Further enhancing her expertise, Susannah is a certified Prism Neuroscience Practitioner.

Beyond her executive and entrepreneurial work, Susannah is committed to supporting innovation and business development across the UK. She has served as a member of the Government Board of Business Innovation and Skills Advisory Panel and continues to influence business leaders through consultancy, mentoring and public speaking. In 2026, she expanded her entrepreneurial portfolio by founding Noir, further demonstrating her passion for innovation, leadership and business growth.

Susannah offers audiences a unique combination of corporate leadership, entrepreneurial success and strategic innovation expertise. Drawing on experience from boardrooms, start-ups and industry associations, she delivers practical guidance on revenue generation, business strategy, leadership, innovation and commercial growth. Her engaging speaking style combines real-world case studies with actionable insights, making her presentations highly relevant for executives, entrepreneurs and organisations navigating change. Whether discussing business transformation, strategic planning or leadership development, Susannah provides audiences with proven frameworks and fresh perspectives that inspire measurable results and long-term success.

Here are some of the key milestones that define Susannah Schofield’s remarkable career:

  • 2026 – Founded Noir, adding another innovative venture to her growing entrepreneurial portfolio.
  • 2019 – Appointed Director General of the Direct Selling Association UK, leading and representing the direct selling sector.
  • 2017 – Became Editor-in-Chief of Key Women in Business Magazine, championing female leadership and entrepreneurship.
  • 2014 – Appointed Non-Executive Director of Cohesion Marketing by Design, providing strategic business guidance.
  • 2013 – Published ‘Mind the Gap: Creating Your Successful Business Strategy’, sharing her business growth methodology.
  • 2013 – Founded and launched Pitch Sport, creating new commercial opportunities within the sports sector.
  • 2010 – Established Best in Glass, a venture that contributed to her recognition as Start-Up Business of the Year.
  • 2000s – Served as Deputy Sales Director at Royal Mail, helping drive commercial performance and customer growth.
  • 1998 – Promoted to Commercial Opportunity Director at Royal Mail, leading strategic revenue-generating initiatives.