First Arab Woman in History to Reach the WTA Top 100, beIN SPORTS Tennis Analyst & Co-Founder of Unus Mundus
Selima Sfar’s Biography:
Selima Sfar is a keynote speaker on elite performance, a tennis analyst and commentator for beIN SPORTS, and co-founder of Unus Mundus.
Born in Sidi Bou Saïd, she started playing at eight at the Tennis Club de Carthage and left Tunisia at twelve to train in Biarritz. She trained in France and refused to compete under the French flag. She played for Tunisia.
She turned professional in 1993 and competed for eighteen years. She was the first Arab woman in history to enter the WTA Top 100, reaching No. 75 in singles and No. 47 in doubles. She was also the first Arab woman in history to play the main draw of all four Grand Slam tournaments, with 37 Grand Slam draws in singles and doubles at the Australian Open, Roland-Garros, Wimbledon and the US Open, and a doubles quarter-final at Wimbledon in 2008. She competed at two Olympic Games, Atlanta 1996 and Beijing 2008, and holds a Fed Cup record of 41 wins and 24 losses. In 2016 she won the Wimbledon Invitation Doubles with Martina Navratilova, after reaching the final in 2014 and 2015 and again in 2017.
She received the ITF Award for Services to the Game in 2019. She has been a Global Brand Ambassador for Lacoste since 2010, having been sponsored by the house since 1992. She is a co-founder of Le Club de Gammarth, which opened in 2017 and now covers 14,000 square metres. At Université Paris Dauphine-PSL Tunis she facilitates The Management Code and is Marraine de la promotion 2025/2026.
She now speaks to senior corporate and institutional audiences on what stops capable people at the moment they are about to succeed.
Why Hire Selima Sfar?
Selima brings a rare perspective on performance under pressure, shaped by eighteen years in professional tennis and her experience of breaking barriers for Arab women in the sport. Her keynotes explore why capable people can falter when success is close, how to use difficult emotions under pressure, and when high performers need to move beyond perfectionism.
Selima Sfar’s Career Highlights:
Here are some of the key milestones that define Selima Sfar’s remarkable career:
- 2025/2026 – Marraine de la promotion 2025/2026
- 2022 – Co-founded Unus Mundus with Fernando Cavalher
- 2019 – Received the ITF Award for Services to the Game
- 2017 – Co-founded Le Club de Gammarth, which opened in November 2017 and now covers 14,000 square metres
- 2017 – Wimbledon Invitation Doubles runner-up, following victory with Martina Navratilova in 2016 and runner-up finishes in 2014 and 2015
- 2010 – Became a Lacoste Global Brand Ambassador, having been sponsored by the house since 1992
- 2008 – Competed at the Beijing Olympic Games, reached a career high of No. 47 in doubles and made the Wimbledon doubles quarter-final
- 2004 – Reached the WTA singles quarter-finals in Cincinnati, following quarter-final appearances in Warsaw in 2002 and Dubai in 2001
- 2001 – Reached a career high of No. 75 in singles
- 1996 – Competed at the Atlanta Olympic Games
- 1994 – Became African junior champion, having won the Arab Junior Singles title in 1992
Videos
Selima Sfar’s Official Keynote Speaking Videos & Showreel:
Testimonials
Speaking Topics
Selima Sfar‘s Official Keynote Topics:
- The Fear of Winning – The collapse does not arrive when you are losing. It arrives when you are about to win.
- Do Not Be Too Great – Every woman in this room was taught the same sentence. Almost none of us were taught it out loud.
- The Shark Mindset – Anger, envy, humiliation. The emotions nobody puts on a values poster are the ones that decide performance at the top.
- Sexy Spirituality – Not replacing discipline. Adding freedom.
How Much Does Selima Sfar Cost to Hire?
How Much Does it Cost to Hire Selima Sfar?
Selima Sfar’s speaking fees typically reflect their exceptional career and international demand. Engagements vary depending on location, format, and duration; keynote appearances, conferences, and international events may command higher fees due to travel and preparation requirements.
