Tj Power

TJ Power is a neuroscientist, author and performance speaker best known for creating DOSE, a practical framework designed to optimise dopamine, oxytocin, serotonin and endorphins to improve focus, resilience and wellbeing. As the founder of DOSE Lab and co-founder of Neurify, he works at the intersection of neuroscience, behaviour change and performance psychology. Having delivered live events and trained people globally, TJ has become one of the UK’s fastest-rising voices in applied neuroscience.

TJ completed both a BSc and MSc in Psychology and Health Science, specialising in neuroscience, sport psychology and paediatrics at the University of Exeter. During his academic career, he lectured at the University of Exeter and delivered interactive neuroscience training at institutions including the University of Oxford and Loughborough University. His early focus centred on translating complex brain science into practical tools that improve mental health, motivation and productivity.

In 2022, TJ co-founded Neurify, expanding his work into applied behavioural science and performance development. Building on this, he founded DOSE Lab in 2024 to formalise and scale the DOSE methodology. His work has supported organisations such as the NHS, Coca-Cola, Amazon, Accenture and SLB Cambridge Scientific Research Centre, helping teams better understand the neurological drivers of burnout, distraction and engagement.

TJ further established his influence with the publication of his Sunday Times bestselling book ‘The DOSE Effect’, offering accessible science-backed strategies to improve mental clarity and emotional balance. He has appeared on leading podcasts, including ‘On Purpose’ with Jay Shetty, continuing his mission to make neuroscience practical, engaging and actionable for modern audiences.

TJ is hired for his ability to translate neuroscience into clear behavioural frameworks that directly improve performance, resilience and wellbeing. His DOSE methodology provides audiences with tangible, science-based tools they can implement immediately to regulate focus, reduce burnout and build sustainable motivation.

Having trained over 75,000 people and delivered more than 550 live events, TJ combines academic credibility with high-energy delivery. He is particularly effective with organisations seeking evidence-based strategies to tackle stress, distraction and declining engagement in fast-paced environments.

Here are some of the key milestones that define Tj Power’s remarkable career:

  • 2025 – His book The DOSE Effect was released in paperback and continued to expand its impact.
  • 2024 – Founded DOSE Lab to scale the DOSE methodology and expand neuroscience-based performance training globally.
  • 2024 – Published The DOSE Effect, which became a Sunday Times bestseller.
  • 2022 – Co-founded Neurify, applying neuroscience and behavioural science to performance development.
  • 2021 – Delivered interactive mindfulness and neuroscience training at the University of Oxford.
  • 2021 – Delivered neuroscience training at Loughborough University, focusing on focus and behavioural optimisation.
  • 2017 – Completed BSc and MSc degrees in Psychology and Health Science, specialising in neuroscience and sport psychology.

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