Clare Seal

Clare Seal is a leading financial coach, author and keynote speaker specialising in financial wellbeing. Best known as the Founder of My Frugal Year, Clare transformed a personal journey with money into a nationally recognised platform that now attracts more than 119,000 followers on Instagram. Through her work, she has become one of the UK’s most influential voices on financial wellbeing, helping individuals and organisations understand the connection between money, mental health and workplace performance. As a speaker, Clare delivers practical, evidence-based insights on financial stress, workplace happiness and employee engagement, drawing on experience working with organisations including Bauer Media and NatWest.

Clare’s career began with a passion for helping people develop healthier relationships with money. In 2019, she launched My Frugal Year, creating a supportive community focused on financial confidence and sustainable money habits. Building on the platform’s success, she founded The Financial Wellbeing Forum in 2020, providing resources and expertise for businesses looking to support employee financial health. Alongside her coaching and consultancy work, Clare has established herself as a respected financial writer and commentator, becoming Money Columnist for Glamour Magazine in 2021 and later Editor of Money (For Humans) in 2023.

An accomplished author, Clare published her debut book, ‘Real Life Money: An Honest Guide to Taking Control of Your Finances’, in 2020. She followed this with ‘The Real Life Money Journal’ in 2021 and ‘Five Steps to Financial Wellbeing’ in 2022. Her expertise has been recognised through numerous media commissions, with regular contributions to publications including The Guardian, the i Paper, Grazia and Stylist. In 2025, she was named on the Sunday Times Alternative Rich List and received the Family Finance Finfluencer of the Year award.

Beyond publishing and coaching, Clare is a trusted media expert who has contributed to campaigns for brands including Experian, Motorway and eBay. She has also partnered with major organisations such as Santander, Tesco, Boots and eBay to promote financial education and wellbeing. In 2025, she expanded her influence further as the co-founder and host of the podcast ‘Show Me The Money’, continuing her mission to make financial wellbeing more accessible, relatable and actionable for audiences across the UK.

Clare is hired by organisations seeking an engaging and relatable expert on financial wellbeing. Combining personal experience with professional expertise, she delivers practical strategies that help employees build healthier relationships with money and reduce financial stress. Her keynote presentations explore how financial wellbeing influences productivity, engagement, attendance and overall workplace culture. With years of coaching, consultancy, and media experience, Clare shares practical insights that lead to lasting behavioural change. Her approachable style, evidence-based advice and real-world examples make her a highly effective speaker for conferences, leadership events and employee wellbeing programmes.

Here are some of the key milestones that define Clare Seal’s remarkable career:

  • 2025 – Named on the Sunday Times Alternative Rich List in recognition of her impact on financial wellbeing and education.
  • 2025 – Awarded Family Finance Finfluencer of the Year for her influence in personal finance.
  • 2025 – Co-founded and became host of the podcast ‘Show Me The Money’.
  • 2023 – Became Editor of Money (For Humans), curating expert financial wellbeing content.
  • 2022 – Published ‘Five Steps to Financial Wellbeing: How Changing Your Relationship with Money Can Change Your Whole Life’.
  • 2021 – Appointed Money Columnist for Glamour Magazine at Hearst Magazines.
  • 2021 – Published ‘The Real Life Money Journal’.
  • 2020 – Founded The Financial Wellbeing Forum as a financial wellbeing consultant and editor.
  • 2020 – Published her debut book, ‘Real Life Money: An Honest Guide to Taking Control of Your Finances’.