Founder & CEO of The Z Link, Gen Z Marketing Expert, Bestselling Substack Author & Named on the Forbes 30 Under 30 Greece List
Erifili Gounari’s Biography:
Erifili Gounari is an entrepreneur, marketing strategist, bestselling writer, and internationally recognised thought leader on personal branding, career development, and the future of work. As the Founder and Chief Executive Officer of The Z Link, she has advised leading global organisations including Pepsi, IKEA, Deloitte, the UN, and Hearst on engaging younger audiences through innovative marketing and communications strategies. In 2024, she published the book ‘Design Your Life: Your Career, Your Way’ and became a bestselling writer on Substack with her newsletter ‘Crystal Clear’, which has attracted more than 55,000 subscribers across 190 countries. Her expertise makes her an ideal keynote speaker for leadership conferences, marketing and branding summits, entrepreneurship events, future of work forums, women’s leadership programmes, graduate careers events, and innovation and technology conferences, where audiences benefit from her practical insights and global perspective.
Erifili’s academic background has played a significant role in shaping her career and the topics she speaks about today. She graduated with first-class honours from the University of Glasgow, earning an MA in Digital Media and Information and History of Art in 2017. During her studies, she developed a strong interest in the intersection of technology, media, and society, which led to the publication of ‘The Complex Relationship Between Politics and the Internet’ and ‘Why is Voting Important for Young People’ in 2018. She also completed Harvard Business School Online’s Entrepreneurship Essentials course before earning an MSc in Strategic Marketing from Imperial Business School in 2021. As President of the Imperial Innovation and Entrepreneurship Club, she further developed her leadership skills, providing the foundation for the engaging and research-driven presentations she now delivers on entrepreneurship, marketing, digital transformation, and career success.
Her professional achievements have continued to grow at an impressive pace. After founding The Z Link in 2020, she worked as Social Media Strategist for ‘Repositioning Greece’ at Ithaca Lab before becoming Head of Social Media at SafetyWing in 2021. Her achievements have been recognised through numerous accolades, including being named on the Forbes 30 Under 30 Greece list in 2020 and the Forbes 30 Under 30 Europe list in 2023 in the Media and Marketing category. She has also been a finalist in the Greek International Women Awards, become a Fellow of Sigma Squared Society, served as a UN Women UK Delegate, and joined the Advisory Board for Pion’s Youth Marketing Summit. These accomplishments reinforce her credibility as a speaker who combines strategic expertise with real-world experience.
Why Hire Erifili Gounari?
As a keynote speaker, Erifili Gounari inspires audiences with actionable advice on building meaningful careers, creating authentic personal brands, embracing entrepreneurship, and navigating an evolving digital landscape. Drawing on her experience as a founder, executive, author, and global marketing expert, she offers practical strategies that resonate with professionals, business leaders, entrepreneurs, and students alike. Her engaging style, combined with a proven record of innovation and international recognition, makes her a compelling choice for organisations seeking an informed, forward thinking speaker who empowers audiences to achieve lasting personal and professional success.
Erifili Gounari’s Career Highlights:
Here are some of the key milestones that define Erifili Gounari’s remarkable career:
- 2024 – Bestselling Writer on Substack, authoring ‘Crystal Clear’ and gaining over 50,000 subscribers
- 2024 – Published ‘Design Your Life: Your Career, Your Way’
- 2024 – Fellow of Sigma Squared Society
- 2024 – UN Women UK Delegate
- 2024 – Advisory Board Member for Pion’s Youth Marketing Summit
- 2023 – Named on the Forbes 30 Under 30 Europe List in the Media/Marketing and Youngest categories
- 2021 – Greek International Women Awards Finalist in the Young Star Category
- 2021 – Head of Social Media at SafetyWing
- 2021 – President of Imperial Innovation & Entrepreneurship Club
- 2021 – MSc in Strategic Marketing from Imperial Business School
- 2020 – Named on the Forbes 30 Under 30 Greece list
- 2020 – Social Media Strategist at ‘Respositioning Greece’ for Ithaca Lab
- 2020 – Founder and CEO of The Z Link
Testimonials
“Erifili delivered an excellent presentation at our Annual Conference, offering a clear, authentic look at what truly resonates with Gen Z both in the capacity of a consumer, and as an employee. Erifili is professional, well-researched and a pleasure to work with. – Paul Gallagher, CEO at Irish Hotels Federation
“Erifili is a stellar speaker, I learned so much in a short amount of time.” – Attendee at IHF Annual Conference 2026
“A real eye opener.” – Attendee at IHF Annual Conference 2026
“A stand-out session for sure.” – Attendee at IHF Annual Conference 2026
“It completely changed how I see and approach personal branding and building a creative career. Erifili’s talk made it feel so much more approachable and human, which really stands out among so much overwhelming, confusing information.” – Attendee at Google for Startups
Speaking Topics
Erifili Gounari’s Official Keynote Topics:
- Understanding and engaging Gen Z on social media and in the workplace
- What Gen Z’s favourite brands on social media get right about social media strategy
- How Gen Z can stand out in the age of AI through two pillars: Authenticity and Agency
- Design your life: Harnessing the digital native advantage to build future-proof careers
- The power of authenticity: How to build a personal brand that turns you into a magnet for opportunities without draining you
- Self-belief is your unfair advantage: How the happiest people achieve their biggest dreams
How Much Does Erifili Gounari Cost to Hire?
How Much Does it Cost to Hire Erifili Gounari?
Erifili Gounari’s speaking fee will vary depending on factors including the event location, format, duration and audience size. Contact The London Keynote Speakers Agency to check her latest availability and receive a bespoke quotation tailored to your event’s requirements.
