Award-Winning International Sales Consultant, Dragon’s Den Entrepreneur, Host of The Human Conversation Podcast & Author of ‘Live It Love It Sell It’
Jules White’s Biography:
Jules White is a sales consultant, entrepreneur and keynote speaker with more than 40 years of experience helping individuals and organisations transform their approach to sales. Best known for her signature ‘Live it Love it Sell it’ methodology, Jules champions authentic, relationship-led selling that replaces outdated techniques with genuine human connection. She rose to national prominence after appearing on Dragons’ Den, where she secured an investment offer from Peter Jones for her business, Truly Madly Baby, before famously turning it down, earning the nickname ‘Dragon Slayer’. Drawing on experience across hospitality, retail, technology and digital marketing, Jules delivers engaging keynote presentations on sales, business growth, confidence and leadership that leave audiences with practical strategies they can implement immediately.
Jules began her career in sales in the early 1990s as a Business Development Manager at Ugine Savoie before joining Yell as an Account Executive. She progressed to become Sales Director at Incentivesmart Ltd before founding her own business, where she developed the entrepreneurial skills that would later define her career. Jules went on to hold senior commercial positions including National Sales Manager and Head of Sales at Wyboston Lakes Ltd, Head of Sales at Football Whispers and Klood, and Head of Retail at Live it Love it Sell it. Alongside these leadership roles, she became an Associate Trainer at Milton Keynes College and dedicated time to mentoring through NatWest Business, Worktree and Young Enterprise UK. Her extensive experience across hospitality, retail, technology, recruitment and digital marketing has given her a unique understanding of sales in a wide variety of industries, ultimately leading to her role as Chief Inspiration Officer at Live it Love it Sell it and later Chief Floor Officer at Floorsville.
Throughout her career, Jules has earned widespread recognition for her entrepreneurial success and contribution to business. Her accolades include MK Chamber Business Person of the Year, the UPS Business Award, BT Essence of the Entrepreneur, HSBC Start Up Stars, the Solopreneur Judges Award and the Woman Who Speaks Winner award. She is also the author of the bestselling business book ‘Live it, Love it, Sell it’, hosts The Human Conversation Podcast, has judged the National Business Women’s Awards and was invited to speak at Europe’s largest TEDx event in Brighton.
Away from the stage, Jules continues to champion people-first business practices through leadership, mentoring and charitable work. Her passion for helping others unlock confidence, communicate effectively and build meaningful relationships has made her a trusted adviser to businesses of all sizes. Whether speaking to entrepreneurs, sales professionals or leadership teams, Jules combines practical commercial expertise with warmth, humour and authenticity, ensuring audiences leave inspired to build stronger relationships and achieve sustainable business success.
Why Hire Jules White?
Jules White equips audiences with a refreshing and practical approach to sales that focuses on trust, confidence and authentic human connection. Combining decades of commercial experience with entrepreneurial success, she shares actionable techniques that help individuals sell more effectively without compromising their values. Her engaging storytelling, humour and interactive style make every presentation memorable, while insights from her podcast, mentoring work and invitation to speak at TEDx Brighton demonstrate her ability to connect with diverse audiences and inspire lasting behavioural change.
Jules White’s Career Highlights:
Here are some of the key milestones that define Jules White’s remarkable career:
- 2024 – Appointed Chief Floor Officer at Floorsville, bringing her customer engagement expertise to the retail sector.
- 2021 – Became a Clubhouse Moderator for Fab Four and Friends, leading business and networking discussions.
- 2020 – Served as Head of Retail at Live it Love it Sell it.
- 2018 – Published ‘Live it, Love it, Sell it’, launched The Human Conversation Podcast and became a judge for the National Business Women’s Awards.
- 2017 – Founded her role as Chief Inspiration Officer at Live it Love it Sell it while establishing herself as a professional speaker, author and Associate Trainer at Milton Keynes College.
- 2016 – Held Head of Sales positions at Klood and Football Whispers while mentoring entrepreneurs through NatWest Business and Worktree.
- 2014 – Appointed Head of Client Partnerships at Smart Recruit Online, driving strategic business growth.
- 2011 – Became Head of Sales at Wyboston Lakes Ltd after serving as National Sales Manager.
- 2005 – Founded and directed her own business, later gaining national recognition after appearing on Dragons’ Den and turning down an investment from Peter Jones.
- 1992 – Began her commercial career as Business Development Manager at Ugine Savoie, laying the foundations for a distinguished career in sales and leadership.
Videos
Jules White’s Official Keynote Speaking Videos & Showreel:
Testimonials
“Brought tears, laughter, thoughtfulness, reflection, empathy and more. Feel lucky to have been in the room.” – Geraldine
“It was lovely to meet you and hear your powerful story. You rock.” – Ann, Polar Explorer
“It was fabulous to meet a real dragon slayer in the flesh!!! And an even greater honour to know you “walked THE WALL”! That’s truly awesome!! I’ve been sharing your nuggets with the team and even my 21 year old niece. Your story, your UHP®, can resonate on so many levels to so many people Jules White, it was simply brilliant. Hope we cross paths again.” – Nicolle, Croft & Graves Optometrists Sightcare Conference
“A great communicator and passionate presenter Jules recently delivered a keynote speech for our regional team, which was engaging and thought provoking. The feedback after the event from a wide range of delegates was fantastic, and everyone took their own message from the session.” – Paul, Regional Business Manager, Everyone Active
“On behalf of Network Group members let me thank you once again for such an on point, engaging and interactive talk… our guys have always Lived IT, Loved IT, and Sold IT but they can now also say that having met you they #liveitloveitsellit with UHP® You have our stamp of approval as a highly recommended speaker. We hope you #LoveNG as much as my community love you!” – David, MD, Network Group
“I had the pleasure of working with Jules recently when we delivered a training session for students on the Leicester Castle Business School Postgraduate Certificate in Professional Coaching. I found Jules to be a highly engaging speaker, very knowledgeable and willing to challenge the status-quo around sales and marketing. I learnt a lot from sitting in on her presentation and would definitely recommend her to anyone looking for an inspirational speaker who thinks outside of the box!” – Steve, Accredited Executive Coach, PhD Researcher & Coaching Psychologist
“Can I please re-express a big THANK YOU for joining us on the MBA course! The students absolutely loved it and continued talking about your lecture for the rest of the day! It was great having you and I hope you had a good time with our class, as well.” – Dr Carola, Lecturer in Strategy, Aston Business School
“Jules was a great speaker with a compelling story and engaging presenting stlye. Through their storytelling, she was able to effectively inspire our students and gave them hope for their future.” – Ashley, Student Engagement Manager, Anglia Ruskin University
Speaking Topics
Jules White’s Official Keynote Topics:
- Dragons’ Den
- Live it Love it Sell it methodology
- The authentic human way to sell
- Building a business from scratch
- The three main areas to successful selling
- The importance of human conversation
How Much Does Jules White Cost to Hire?
How Much Does it Cost to Hire Jules White?
Jules White’s speaking fees typically reflect their exceptional career and international demand. Engagements vary depending on location, format, and duration; keynote appearances, conferences, and international events may command higher fees due to travel and preparation requirements.
