Leadership & Business Change Expert, Award-Winning Author of ‘The Change Catalyst’, Former Marketing Director of Virgin Wines & Executive Fellow at Henley Business School
Campbell Macpherson’s Biography:
Campbell Macpherson is an international keynote speaker, leadership expert, business adviser and bestselling author who is recognised for helping organisations and individuals embrace and lead successful change. Best known for his pioneering work on change leadership and high EQ leadership, Campbell has spent decades advising global organisations on navigating transformation, building resilient cultures and developing influential leaders. His practical insights, engaging storytelling and ability to translate complex business challenges into actionable strategies have made him a sought-after speaker for organisations including Shoosmiths Law Firm, the Institute of Directors at Pall Mall, the Metropolitan Club in New York City, the Central Bank of Hungary, TILM Leadership Week and CPA Australia. His combination of executive experience and inspiring delivery is why organisations hire Campbell as a keynote speaker.
Campbell’s career began after graduating with a BSc in Physics from the University of Melbourne and completing officer training at the Royal Australian Air Force Academy. He went on to build an impressive international business career, holding sales roles with NCR and Ultimate Computers before founding InterMark Multimedia. He later became a Senior Manager in Change at Andersen Consulting before progressing to Head of eBusiness at AMP Group, overseeing brands including Pearl, Henderson Investors, NPI, London Life, Cogent and Virgin Direct. His executive career continued as Marketing Director at Virgin Wines, Smartlogik and Brightstation, followed by senior board positions including Board Director and HR Director at Sesame. Campbell later became Strategy Director for Zurich Global Life Emerging Markets and Zurich International Life before advising the Abu Dhabi Investment Authority on strategy and serving as Principal of Change & Strategy International Ltd.
Campbell’s expertise has been recognised through a series of publishing and industry achievements. His debut book, ‘The Change Catalyst’, became the overall winner of the inaugural UK Business Book of the Year and established him as a leading authority on organisational change. His second book, ‘The Power to Change’, was shortlisted for the Business Book Awards, followed by ‘You: Part Two’, exploring successful midlife transitions, and ‘Leading with Influence’, introducing his high EQ leadership framework. He has also shared his expertise as an opinion columnist for CEOWORLD magazine and lectures on leadership and business change as an Executive Fellow at Henley Business School.
Why Hire Campbell Macpherson?
Alongside his speaking and writing, Campbell has served as a Non-Executive Director for Excursions, helping the UK cruise business triple its revenue, and for BP Northbound, where the business doubled its revenue before a successful sale. His extensive boardroom experience, combined with bestselling books, executive leadership credentials and real-world transformation expertise, gives audiences practical lessons backed by first-hand experience. Rather than presenting theory alone, Campbell delivers engaging, evidence-based keynotes filled with business insight, leadership strategies and relatable stories that inspire lasting action, making him an outstanding choice as a keynote speaker for leadership, change and organisational transformation events.
Campbell Macpherson’s Career Highlights:
Here are some of the key milestones that define Campbell Macpherson’s remarkable career:
- 2026 – Published fourth book, ‘Leading with Influence’
- 2021 – Published ‘You: Part Two’
- 2021 – Became a CEOWORLD opinion columnist
- 2021 – Shortlisted for the Business Book Awards for ‘The Power to Change’
- 2018 – Won UK Business Book of the Year for ‘The Change Catalyst’
- 2018 – Appointed Executive Fellow at Henley Business School
- 2017 – Published debut book, ‘The Change Catalyst’
- 2017 – Became Principal of Change & Strategy International Ltd
- 2003 – Strategy Director at Zurich and Senior Adviser to the Abu Dhabi Investment Authority
- 2001 – Marketing Director at Virgin Wines
- 1981 – BSc Physics, University of Melbourne
Videos
Campbell Macpherson’s Official Keynote Speaking Videos & Showreel:
Testimonials
“Everyone was raving about the day!” – Nick Neto, COO, Dentex Group
“A terrific presentation – super informative and entertaining!” – Fiona Horan, CEO, OpenRoom Events
“You never forget a Macpherson presentation.” – Alastair Conway, CEO, James Hay Group
“Your energy level was perfect!” – Elizabeth Maxwell, Partner, Mazars
Speaking Topics
Campbell Macpherson’s Official Keynote Topics:
- The secrets to successful change leadership
- Mission Impossible: leading change in successful organisations
- The Power to Change
- Building a change-ready culture
- Acceptance and the Holy Grail of Contentment
- The secrets to embracing change
- Magic, Sacred Cows and Elephants
- Leading in times of uncertainty
- Combatting ageism – the biggest ‘ism’ of them all
- You: Part Two – thriving in the second half of your life
- Extraordinary Leadership
- Extraordinary Leadership Teams
- Leading with Influence
- Emotionally Intelligent Leadership
- What are we seeking to achieve – and why?
- What does a good strategy look like?
- Why, What & So What: Is your strategic core firm?
- An organisation gets the culture its leaders create
- Talking ‘Bout My Generation: Marketing to the lucrative Over 50s
- Menopause vs MenoPorsche
How Much Does Campbell Macpherson Cost to Hire?
How Much Does it Cost to Hire Campbell Macpherson?
Campbell Macpherson’s speaking fees typically reflect their exceptional career and international demand. Engagements vary depending on location, format, and duration; keynote appearances, conferences, and international events may command higher fees due to travel and preparation requirements.
